Master of Science in Media Management
Prepare to lead digital transformation in business and media organisations through strategic communication and management.
Best for:Best for professionals and graduates aiming to specialise in digital media management, strategic communication, and business expansion in a globalised economy.
Overview
This two-year Master of Science programme at the Università della Svizzera italiana equips students with the skills to navigate the digital landscape as a media manager. In an era where every company operates as a media organisation, graduates will learn to develop effective communication strategies, expand businesses in digital environments, and create impactful campaigns for global audiences. The curriculum blends theoretical insights with practical applications, addressing challenges faced by modern organisations in both media and non-media sectors. Students will explore digital marketing, strategic communication, and business expansion tactics, ensuring they are well-prepared for careers in corporate media, digital transformation, and global communication roles.
What you'll do
- Develop and implement digital media strategies for businesses and organisations.
- Design and execute effective communication campaigns targeting local, national, and global audiences.
- Analyse market trends and consumer behaviour to inform business expansion strategies in digital environments.
- Create and manage online and mobile content to enhance brand visibility and engagement.
- Collaborate with cross-functional teams to integrate media and marketing efforts into broader business goals.
- Conduct research on digital media trends and their impact on business performance.
Requirements
Degree required: Bachelor’s degree in Communication, Business, Media Studies, or a related field.
Degree offered: Master of Science in Media Management
Language: English; no specific proficiency test mentioned but required for instruction.
Instruction: English
- Proficiency in digital marketing tools and platforms.
- Strong analytical skills for market and consumer behaviour research.
- Ability to develop and execute communication strategies.
- Basic knowledge of data analysis for media performance tracking.
- Open to international applicants.
- Candidates requiring a visa must apply by 30 April 2026.
Funding & terms
Programme and admissions
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- Intake
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How to apply
Deadline: 2026-06-30
Applicants must submit their application through the official university portal. Required documents include a completed application form, a Bachelor’s degree certificate, transcripts, a CV, a letter of motivation, and proof of English proficiency if applicable. Additional documents may be required for visa applicants.
- Completed application form
- Bachelor’s degree certificate
- Transcripts of academic records
- Curriculum Vitae (CV)
- Letter of motivation
- Proof of English proficiency (if required)
Contact
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