MSc in Strategic Marketing Management
A research-based master’s programme equipping leaders to drive data-driven, sustainable marketing strategies in digital and global markets.
Best for:Best for professionals or graduates with a bachelor’s in business, marketing, economics, or related fields seeking to specialise in data-driven, sustainable marketing strategies with a global perspective.
Overview
This two-year MSc programme at BI Norwegian Business School focuses on developing strategic marketing expertise through a blend of quantitative and qualitative methods. Students learn to analyse customer data, design innovative marketing campaigns, and evaluate performance across digital and traditional channels. The curriculum emphasises ethical decision-making, sustainability, and stakeholder engagement, preparing graduates to shape pricing, innovation, and growth strategies in diverse industries. Practical case studies and real-world applications ensure graduates can immediately contribute to value creation in marketing roles.
What you'll do
- Develop and evaluate marketing strategies using quantitative and qualitative methods to drive organisational growth.
- Analyse customer data to inform decision-making and optimise marketing campaigns across multiple channels.
- Design and implement sustainable, ethical marketing solutions that consider stakeholder interests and environmental impact.
- Apply digital marketing tools to monitor, measure, and improve campaign performance.
- Collaborate on real-world case studies to solve complex marketing challenges in diverse industries.
- Shape pricing and innovation strategies that support profitability and market expansion.
Requirements
Degree required: Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. Applicants with degrees in other disciplines may be considered if they have relevant professional experience.
Degree offered: MSc in Strategic Marketing Management
Language: English; proficiency at a level equivalent to B2 or higher (e.g., IELTS 6.5, TOEFL 90).
Instruction: English
- Proficiency in quantitative and qualitative data analysis techniques.
- Strong analytical and problem-solving skills.
- Ability to work with digital marketing tools and platforms.
- Familiarity with case study methodologies and business strategy frameworks.
- No specific nationality restrictions; open to international applicants.
- No age restrictions.
- No prior work experience required, though relevant experience is preferred.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Prerequisites
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- Tuition
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How to apply
Applicants must submit an online application through the BI Norwegian Business School portal. Required documents include a CV, academic transcripts, a statement of purpose, and proof of English proficiency. Some applicants may be required to attend an interview.
- CV
- Academic transcripts (Bachelor’s degree)
- Statement of purpose or personal statement
- Proof of English proficiency (e.g., IELTS, TOEFL)
- Letter of recommendation (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.