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Marketing● OpenMastersPreview

Master of Marketing (MMart)

A comprehensive Master's programme combining advanced marketing coursework with practical research projects.

Best for:Best for students seeking a blend of advanced marketing theory and practical research experience for career advancement.

University of Otago · New Zealand · R1 · First-stage researcher
More professors at University of Otago
Marketing StrategyConsumer BehaviorMarketing AnalyticsDigital MarketingBrand Management
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
12-18 months
Start date
unknown
Location
New Zealand

Overview

The Master of Marketing (MMart) at the University of Otago is a specialized postgraduate degree designed to be completed in one year or 18 months of full-time study. The curriculum integrates rigorous coursework across two semesters with a dedicated research component. Students have the flexibility to tailor their research project toward either academic inquiry or industry-focused applications. This programme prepares graduates for professional roles in both the public and private sectors while serving as a potential pathway for those interested in pursuing doctoral-level studies.

Master of MarketingPostgraduate studyMarketing researchBusiness educationUniversity of OtagoMarketing strategy

What you'll do

  • Complete advanced coursework in marketing theory and practice over two semesters.
  • Design and execute an independent research project.
  • Choose between an academic or industry-focused research pathway.
  • Engage in critical analysis of contemporary marketing challenges.
  • Prepare for professional career entry in public or private sector marketing roles.

Requirements

Degree required: Bachelor's degree or equivalent

Degree offered: Master of Marketing (MMart)

Language: English proficiency required for international students.

Instruction: English

Required skills
  • Foundational knowledge in marketing or business-related disciplines.
  • Capacity for independent research and academic writing.
  • Analytical skills for evaluating market data and consumer trends.
Nice to have
Prior professional experience in marketing or related business fields.Demonstrated interest in marketing research methodologies.
Eligibility
  • Must meet the university's general postgraduate admission requirements.

Funding & terms

Type
Unknown
Amount
—
Duration
12-18 months
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Interested applicants should visit the official University of Otago programme page to review specific entry requirements. Applications are submitted through the university's online portal.

Documents required
  • Academic transcripts
  • Proof of English proficiency
  • Statement of purpose
↗Check programme and admissions

Contact

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Check admissions, intake and funding with the official source; a listing does not mean applications are open.