Sales Management (MSc)
Master omni-channel management, data analytics, and digital platforms to drive commercial excellence and modern sales strategies.
Best for:Best for students with a business or economics background aiming to specialize in digital sales strategies and customer analytics.
Overview
The Master of Science in Sales Management at Copenhagen Business School combines consumer insights, data analytics, and digital platform knowledge to help students strategically position modern marketing and sales functions. Over the course of two years, students explore how digitalisation impacts commercial development and consumer behavior. The curriculum emphasizes designing integrated sales activities to enhance customer value, loyalty, and business performance. Candidates are expected to engage deeply with commercial strategies, omni-channel management, and business model innovation.
What you'll do
- Analyze consumer behavior and customer dialogue to drive customer loyalty and value
- Examine the impact of digitalisation on commercial development and sales functions
- Design and align integrated marketing and sales activities across channels
- Develop commercial strategies using tools from customer insights and data analytics
Requirements
Degree required: Bachelor's degree or equivalent in a relevant field
Degree offered: MSc
Language: English; check institutional guidelines for accepted proficiency tests
Instruction: English
- Foundational knowledge in economics, business administration, or commerce
- Interest in digital platforms and business model innovation
- Analytical aptitude for interpreting consumer behavior and market data
- Applicants must meet general university admission requirements for Master's programmes at CBS
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Applications must be submitted through the official university portal by the specified deadline. Ensure all required academic transcripts and supporting documentation are prepared and uploaded before submission.
- CV
- BSc transcripts
- Proof of English proficiency
Contact
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