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Marketing and Consumer Research● OpenMastersPreview

MSc in Marketing Practice

Hands-on master’s programme combining real-world client projects with academic rigor at Ireland’s top business school.

Best for:Best for aspiring marketing professionals who want to combine academic study with real-world experience and gain practical skills through client-based projects.

University College Dublin · Dublin, Ireland
More professors at University College Dublin
Marketing StrategyConsumer BehaviorClient-Based Project ManagementApplied Marketing AnalyticsBusiness-to-Consumer Marketing
This is a masters position — not a PhD studentship.
Deadline
Online Application Who Should Apply? Full Time option suitable for: Domestic(EEA) applicants: Yes International (Non EU) applicants: Yes
Funding
—
1 year (full-time)
Start date
flexible (typically aligned with academic calendar)
Full-time
Location
Dublin
Ireland

Overview

The MSc in Marketing Practice at University College Dublin (UCD) is a dynamic, intensive programme designed to bridge theory and practice. Students engage in real-world projects with actual clients, gaining practical experience while earning a master’s degree from Ireland’s leading graduate business school. The curriculum emphasizes applied learning, ensuring graduates are job-ready with a strong foundation in marketing principles. This programme is ideal for those seeking to develop both theoretical knowledge and hands-on expertise in marketing strategies and client management. It caters to both domestic and international applicants, offering a flexible and immersive learning environment.

Marketing PracticeClient-Based ProjectsReal-World Marketing ExperienceBusiness School Master’sApplied MarketingProject-Based LearningMarketing AnalyticsConsumer Insights

What you'll do

  • Work on real-world marketing projects with actual clients, applying theoretical knowledge to practical scenarios.
  • Develop and implement marketing strategies based on client needs and industry trends.
  • Conduct market research and analyze consumer behavior to inform marketing decisions.
  • Collaborate with cross-functional teams to deliver project outcomes and client deliverables.
  • Engage in case studies and simulations to enhance problem-solving and decision-making skills.
  • Present findings and recommendations to clients and peers, fostering effective communication.

Requirements

Degree offered: MSc in Marketing Practice

Language: English proficiency (no specific test mentioned, but typically required for international applicants).

Instruction: English

Required skills
  • Ability to work effectively in team-based, client-focused environments.
  • Strong analytical skills to interpret market data and consumer insights.
  • Basic proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).
  • Adaptability to dynamic work environments and client demands.
Nice to have
Prior experience in marketing, business, or related fields.Familiarity with digital marketing tools and platforms.Strong written and verbal communication skills for client presentations.
Eligibility
  • Open to domestic (EEA) and international (non-EU) applicants.
  • Eligibility for Recognition of Prior Learning (RPL) may apply for admission or credit exemptions.

Funding & terms

Type
Unknown
Amount
—
Duration
1 year (full-time)
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: unknown

Applicants must submit an online application through the UCD Graduate Admissions portal. The process involves providing academic transcripts, a statement of purpose, and any additional documents required for admission. Recognition of Prior Learning (RPL) may be considered for eligibility.

Documents required
  • Academic transcripts
  • Statement of Purpose
  • CV/Resume
  • Proof of English proficiency (if applicable)
  • Letters of recommendation (if required)
↗Check programme and admissions

Contact

Lab
UCD Michael Smurfit Graduate Business School
University College Dublin
Ireland
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.