Master of Science in Business Administration: Digital Customer Experience & Service Design
A double-degree Master's programme in collaboration with Toulouse School of Management focusing on digital marketing and service innovation.
Best for:Best for business students seeking an international double-degree with a strong focus on digital marketing and service design.
Overview
This double-degree Master's programme is offered jointly by the Catholic University of Eichstätt-Ingolstadt and the Toulouse School of Management. Students spend two semesters at each institution, gaining in-depth knowledge of technology-driven marketing, service management, and digital transformation. The curriculum combines theoretical modules with practical projects, including a mandatory six-month internship in a French-speaking region. Graduates earn two distinct diplomas, preparing them for senior roles in customer experience, e-marketing, and innovation management.
What you'll do
- Complete two semesters of coursework at the Ingolstadt School of Management.
- Complete two semesters of coursework at the Toulouse School of Management.
- Participate in mandatory modules covering international strategic marketing and digital consumer behavior.
- Undertake a six-month internship in France or a francophone country during the fourth semester.
- Conduct a Master's thesis, potentially in collaboration with a corporate partner.
- Engage in group work and practical projects such as market game simulations.
Requirements
Degree required: Bachelor's degree in business studies, business administration, economics, or a closely related field.
Degree offered: Master of Science
Language: English (B2 required); French and German (A2 required by end of semesters 2 and 3 respectively).
Instruction: English
- Academic background in business administration or economics.
- English proficiency at B2 level (e.g., TOEFL iBT 78).
- Ability to adapt to an international academic environment.
- Commitment to achieving A2 proficiency in French and German by the end of the second and third semesters respectively.
- Must hold a Bachelor's degree formally equivalent to a German Bachelor's degree.
- Applicants from China, Vietnam, India, or Mongolia must provide an APS certificate.
Funding & terms
Programme and admissions
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- Intake
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- Duration
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How to apply
Deadline: 2025-05-15
Applications must be submitted via the uni-assist portal. Applicants must provide a full CV, Bachelor's degree certificates, transcripts, and proof of language proficiency. Ensure all documents are translated into German, English, or French if the originals are in another language.
- CV
- Bachelor's degree certificate
- Bachelor's transcripts
- School leaving certificate
- Official grading system documentation
- Language proficiency certificates
- APS certificate (if applicable)
Contact
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