International Marketing Management
A practice-oriented Master's programme focusing on strategic marketing and international business management.
Best for:Best for business graduates seeking to advance their careers in international marketing and strategic management.
Overview
The International Marketing Management Master's programme at HWR Berlin provides a comprehensive academic foundation in business administration with a strong international focus. Students engage with core strategic marketing concepts, intercultural consumer behaviour, and empirical research methods through a blend of theory and practical case studies. The curriculum is designed to prepare graduates for executive roles within global corporations. The programme concludes with a Master's thesis, ensuring students can apply their knowledge to real-world business challenges.
What you'll do
- Attend core modules in strategic and international marketing management during the first semester.
- Select and complete a specialized area of study in the second semester.
- Conduct independent research and write a Master's thesis in the third semester.
- Participate in tutorials and case study analyses to apply theoretical concepts to practical business scenarios.
- Complete final examinations to earn 90 ECTS credits.
Requirements
Degree required: Bachelor's or equivalent degree in Business Studies with at least 210 ECTS credits.
Degree offered: Master of Arts
Language: English; B2 level proficiency (e.g., IELTS 6.0, TOEFL iBT 83, or equivalent).
Instruction: English
- Completion of undergraduate modules in Marketing totaling at least 15 ECTS.
- High B2 level English proficiency demonstrated via standardized testing.
- Ability to demonstrate academic background in business administration.
- Applicants with 180 ECTS credits must obtain an additional 30 ECTS credits, typically through an internship.
- Open to both EU and non-EU applicants.
Funding & terms
Programme and admissions
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How to apply
Deadline: 2027-05-15
Applications must be submitted through the uni-assist portal. Candidates are required to provide academic transcripts, proof of English proficiency, a CV, and a letter of motivation.
- CV
- Letter of motivation
- Bachelor's degree certificate
- Academic transcripts
- English language proficiency certificate
Contact
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