Master of Science in Marketing
Join a cutting-edge programme at Vrije Universiteit Amsterdam to master consumer marketing, digital analytics, and sustainability strategies through real-world case studies.
Best for:Best for aspiring marketing professionals seeking a rigorous, case-based education with a focus on digital transformation, consumer analytics, and sustainability.
Overview
This Master of Science in Marketing programme at Vrije Universiteit Amsterdam equips students with advanced knowledge in consumer behaviour, marketing strategy, digital analytics, and sustainability. Students engage with real-world case studies from companies like Microsoft, Miele, and VanMoof to address pressing marketing challenges. The curriculum is taught by leading experts who publish in top international marketing journals, ensuring a rigorous and industry-relevant education. Three elective specialisations—Digital Marketing and Analytics, Brand and Customer Management, and Consumer Marketing for Business and Society—allow students to tailor their studies to their career goals. The programme fosters bold, purpose-driven professionals ready to make an impact in the field.
What you'll do
- Engage with real-world marketing challenges through case studies involving global brands like Microsoft, Miele, and VanMoof.
- Develop expertise in consumer behaviour, digital marketing, and sustainability strategies.
- Apply advanced marketing theories to solve complex business problems.
- Collaborate with industry experts and peers to create innovative marketing solutions.
- Specialize in one of three areas: Digital Marketing and Analytics, Brand and Customer Management, or Consumer Marketing for Business and Society.
Requirements
Degree required: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
Degree offered: Master of Science (MSc)
Language: English proficiency (no specific test score mentioned)
Instruction: English
- Strong analytical and problem-solving skills
- Basic understanding of marketing principles and consumer behaviour
- Ability to work in diverse teams and collaborate effectively
- Proficiency in using digital tools for marketing analysis
- Open to international applicants
- No specific nationality or residency restrictions mentioned
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Deadline: 2027-04-01
Applicants must submit their application through the official Vrije Universiteit Amsterdam portal. Required documents typically include a CV, motivation letter, academic transcripts, proof of English proficiency, and a portfolio or writing sample if applicable. Detailed instructions and the application form are available on the university’s website.
- CV
- Motivation letter
- Academic transcripts
- Proof of English proficiency
- Portfolio or writing sample (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.