MSc in Consumer Insights & Branding Strategy
A specialised master’s programme in branding strategy for professionals seeking expertise in building and sustaining strong brands across industries.
Best for:Best for professionals or graduates with a background in business, marketing, psychology, or related fields, seeking to specialise in branding strategy and consumer insights.
Overview
This master’s programme at Maynooth University focuses on equipping students with the skills to develop and maintain effective branding strategies in a fast-evolving business landscape. It addresses the critical need for professionals who can drive brand success in sectors ranging from consumer goods and luxury to non-profits and sports. The curriculum blends theoretical knowledge with practical applications, preparing graduates to excel in roles requiring deep insights into consumer behaviour and strategic branding. Ideal for career changers, industry professionals, and recent graduates, the programme offers flexibility with full-time and part-time study options. Admission considers both academic qualifications and relevant work experience, ensuring a diverse cohort of learners.
What you'll do
- Develop and implement branding strategies tailored to diverse industries and consumer segments.
- Analyse consumer behaviour and market trends to inform brand positioning and messaging.
- Conduct market research and data analysis to support strategic decision-making in branding.
- Collaborate with cross-functional teams to align branding initiatives with broader business objectives.
- Create and evaluate marketing campaigns that enhance brand visibility and customer engagement.
- Apply theoretical knowledge to real-world business challenges through case studies and projects.
Requirements
Degree required: A minimum 2.2 honours degree (Level 8) in business, media, psychology, or related disciplines. Alternatively, a degree in any discipline with significant experience in business-to-consumer marketing or branding.
Degree offered: MSc in Consumer Insights & Branding Strategy
Language: English proficiency; minimum IELTS score of 6.5 or equivalent TOEFL score (8850 is Maynooth University’s TOEFL institution code).
Instruction: English
- Proven ability to analyse consumer behaviour and market trends.
- Experience in developing and executing marketing strategies.
- Strong written and verbal communication skills for branding and strategy documentation.
- Familiarity with data analysis tools and techniques for market research.
- Ability to work collaboratively in cross-functional teams.
- Minimum 2.2 honours degree (Level 8) in business, media, psychology, or related disciplines.
- Exceptional consideration for candidates without a primary degree but with at least 10 years of relevant work experience, including 3 years in a management role in business-to-consumer marketing or branding.
- No nationality restrictions; open to both EU and non-EU applicants.
Funding & terms
Programme and admissions
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- Intake
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How to apply
Deadline: 2026-08-14
Applicants must submit their application through Maynooth University’s postgraduate application portal. Required documents include academic transcripts, proof of English proficiency, a statement of purpose, and a CV. Additional documents such as references or a portfolio may be requested depending on the applicant’s background.
- Academic transcripts
- Proof of English proficiency (IELTS/TOEFL or equivalent)
- Statement of purpose
- Curriculum Vitae (CV)
- Portfolio (if applicable)
- Reference letters (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.