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Business and Management● OpenMastersPreview

Global Marketing Management MA

A comprehensive Master's programme focused on global marketing strategies, digital business models, and leadership.

Best for:Best for business graduates seeking to specialize in international marketing, digital strategy, and leadership.

accadis Hochschule Bad Homburg | University of Applied Sciences · Bad Homburg vor der Höhe, Germany · R1 · First-stage researcher
More professors at accadis Hochschule Bad Homburg | University of Applied Sciences
Global Marketing StrategyDigital TransformationConsumer BehaviorBrand ManagementAI in BusinessSustainable Business
This is a masters position — not a PhD studentship.
Deadline
Register by 15 June 2027
Funding
—
5,880 EUR per semester
Start date
Winter semester
Full-time
Location
Bad Homburg vor der Höhe
Germany

Overview

The Global Marketing Management MA at accadis Hochschule is a two-year, full-time programme designed to equip students with advanced marketing expertise for international business environments. The curriculum integrates academic theory with practical application, covering core areas such as digital transformation, AI-enhanced business models, and sustainable strategy. Students benefit from a global network, with opportunities for international projects or a semester abroad. The programme emphasizes leadership, communication, and ethical decision-making to prepare graduates for demanding roles in global corporations.

Marketing ManagementInternational BusinessDigital MarketingLeadershipMaster of ArtsBusiness Strategy

What you'll do

  • Engage in core modules covering applied global strategy and sustainable transformation.
  • Develop expertise in digital business models and AI applications in financial markets.
  • Participate in real-life consulting cases to apply theoretical knowledge to business challenges.
  • Complete a Master's thesis demonstrating academic research and writing proficiency.
  • Undertake an international project or a semester abroad to gain global experience.
  • Develop leadership and communication skills through specialized management modules.

Requirements

Degree required: Bachelor's degree in a business or management-related subject with at least 180 ECTS credits.

Degree offered: Master of Arts

Language: English; B2 level (e.g., IELTS 6.5, TOEFL iBT 80, or Duolingo 120)

Instruction: English

Required skills
  • Bachelor's degree in business or management
  • English language proficiency at B2 level or higher
  • Academic writing and research skills
Nice to have
Prior internship or work experience in marketingInternational study or work experienceInterest in the luxury goods sector
Eligibility
  • Applicants must hold a Bachelor's degree in a business or management-related field
  • Final-year undergraduate students are eligible to apply

Funding & terms

Type
Unknown
Amount
5,880 EUR per semester
Duration
4 semesters
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
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Teaching language
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Taught / research mode
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Study mode
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Campus
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Prerequisites
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Application instructions
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Tuition
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Funding
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How to apply

Deadline: 2027-06-15

Applications must be submitted through the official university portal. Prospective students should review the entry requirements and prepare the necessary documentation as outlined on the programme website.

Documents required
  • Bachelor's degree certificate
  • Academic transcripts
  • English language proficiency certificate
↗Check programme and admissions

Contact

Lab
Business Administration
accadis Hochschule Bad Homburg | University of Applied Sciences
Germany
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.