Master of Digital Marketing
An advanced coursework programme focused on digital customer experience, marketing metrics, and content strategy.
Best for:Best for commerce or marketing graduates seeking advanced expertise in digital strategy and analytics.
Overview
The Master of Digital Marketing at the University of Melbourne is a specialized postgraduate programme designed for commerce graduates and early-career marketing professionals. The curriculum integrates academic rigor with practical application, covering essential areas such as customer experience design, digital metrics, and content marketing strategies. Students engage with industry-led best practices to develop the skills necessary for navigating the rapidly evolving digital landscape. The programme is structured to provide a globally relevant education that prepares graduates for leadership roles in digital marketing.
What you'll do
- Design and implement digital customer experience strategies.
- Analyze and interpret digital marketing metrics to inform business decisions.
- Develop creative and effective content marketing campaigns.
- Apply industry-standard thought leadership frameworks to digital marketing challenges.
Requirements
Degree required: Undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation.
Degree offered: Master of Digital Marketing
Language: English proficiency is required for all international applicants.
Instruction: English
- Completion of at least one quantitative subject such as Econometrics, Business Analytics, or Statistics.
- Foundational knowledge in marketing principles.
- Academic proficiency in business or commerce disciplines.
- Must hold an undergraduate degree in marketing or a business/commerce degree with a marketing major.
- Must have completed specific quantitative coursework (e.g., Statistics, Econometrics, or Business Analytics).
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Prerequisites
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How to apply
Interested applicants should visit the official University of Melbourne course page to review specific entry requirements and submission procedures. Applications are processed through the university's central graduate admissions portal.
- Academic transcripts
- Proof of English proficiency
- Degree certificates
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.