Master's in Communication Management: Public Relations, Marketing and New Media
Develop expertise in branding, digital communication, and strategic media management for modern organisations.
Best for:Best for graduates with a bachelor’s degree in communication, marketing, or related fields who want to specialise in strategic communication, branding, and digital media management.
Overview
This Master’s programme at the University of Wrocław equips students with cutting-edge skills in communication strategy, branding, and visual communication. Through a blend of theoretical coursework and hands-on experience in advertising, media relations, and digital media, graduates gain the ability to shape organisational reputations and engage audiences effectively. The curriculum emphasises innovation, teamwork, and leadership, preparing professionals for diverse roles in PR, marketing, branding, and media industries. Ideal for those seeking to thrive in fast-paced, dynamic environments where communication drives success.
What you'll do
- Develop and implement communication strategies for organisations and brands.
- Create compelling messaging and visual content for diverse audiences.
- Manage media relations and public engagement campaigns.
- Collaborate with cross-functional teams to design and execute marketing initiatives.
- Analyse market trends and adapt communication strategies accordingly.
- Engage in hands-on projects in advertising, media production, and digital media.
Requirements
Degree required: Bachelor’s degree in Communication, Marketing, Social Sciences, or a related field (or equivalent).
Language: English; B2 level proficiency (e.g., IELTS 5.5 or equivalent).
Instruction: English
- Proficiency in communication strategy and branding principles.
- Basic knowledge of digital media tools and platforms.
- Ability to conduct market and audience analysis.
- Strong written and verbal communication skills in English.
- Experience with visual design or graphic tools (e.g., Adobe Creative Suite).
- Bachelor’s degree certificate with legalisation (if applicable).
- Transcript of grades from bachelor’s studies.
- Certificate confirming English proficiency at B2 level.
- NAWA’s Director recognition statement for diplomas from non-EU/OECD/EFTA countries (e.g., China, Ukraine).
- Valid passport photocopy for visa applicants.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
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- Campus
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- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: unknown
Applicants must submit a digital application through the University of Wrocław’s international admissions portal. Required documents include a CV, cover letter, legalised bachelor’s degree certificate, transcript of grades, English proficiency certificate, passport photocopy, and a digital passport-sized photo. Additional documentation may be required for non-EU applicants.
- CV
- Cover letter
- Legalised bachelor’s degree certificate
- Transcript of grades from bachelor’s studies
- Certificate confirming English proficiency at B2 level
- NAWA’s Director recognition statement (for non-EU/OECD/EFTA diplomas)
- Valid passport photocopy
- Digital passport-sized photo
Contact
International Admissions Office· Admissions Coordinator
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