European Master's in Customer Relationship Marketing (MERCURI)
An international joint master's degree focusing on consumer-brand relationships and cross-cultural business management.
Best for:Best for internationally minded business and marketing graduates seeking a multi-campus European Master's degree.
Overview
The European Master's in Customer Relationship Marketing (MERCURI) is a joint international Master of Arts programme delivered in cooperation by four prestigious European universities in Germany, Poland, Italy, and Spain. Designed for students seeking global immersion, the curriculum covers advanced consumer behavior, brand strategy, and relationship management through innovative teaching methods including simulations and experiential learning. Students rotate across partner institutions each semester, gaining multi-country academic exposure and multiple diplomas upon completion. The fourth semester integrates a mandatory professional internship into the study plan.
What you'll do
- Complete coursework across the four partner universities in different European countries each semester
- Participate in experiential learning activities, business simulation games, and intensive modules
- Complete foreign language coursework integrated into the curriculum
- Fulfill an integrated professional internship during the final semester
- Draft and defend a master's thesis within the specialized domain of customer relationship marketing
Requirements
Degree required: Bachelor’s degree or equivalent degree amounting to at least six semesters and 180 ECTS
Degree offered: Master of Arts
Language: English; B2 level required, proven by an official language certificate such as Cambridge English B2 First
Instruction: English
- Demonstrated academic proficiency in undergraduate business, management, or related disciplines
- Good overall academic standing and transcripts
- Ability to adapt to fast-paced international academic environments
- Hold a recognized Bachelor's degree or 180 ECTS equivalent
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Applicants must submit their documentation through the designated application portal hosted by the coordinating university network. Detailed instructions and current intake windows can be found directly on the official MERCURI and partner admissions portals.
- CV
- Bachelor's transcripts
- English language certificate
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.