Master of Marketing
Advance your marketing expertise and build strategic skills for professional roles at Auckland University of Technology.
Best for:Best for bachelor's graduates seeking to build advanced expertise in marketing strategy, consumer behavior, and digital consumer analytics.
Overview
The Master of Marketing at Auckland University of Technology is designed for individuals seeking advanced education in modern marketing dynamics, consumer behavior, and strategic brand management. Suitable for applicants holding any bachelor's degree, the programme equips students with core competencies to navigate fast-evolving market environments driven by technology. Participants learn to analyze stakeholder behavior, develop innovative campaigns, and execute responsible strategies. The curriculum prepares graduates for diverse professional roles across the marketing and business sectors.
What you'll do
- Complete advanced coursework across various dimensions of modern marketing and consumer behavior
- Analyze complex consumer, firm, and stakeholder data shaped by technological changes
- Develop innovative and socially responsible marketing strategies
- Engage diverse audiences through strategic communication and campaign planning
Requirements
Degree required: Bachelor's degree in any discipline
Degree offered: Master of Marketing
Language: English; meeting standard university English proficiency requirements if applicable
Instruction: English
- Ability to analyze consumer and stakeholder behavior
- Foundational skills in strategic planning or business communication
- Aptitude for innovative problem-solving in commercial contexts
- Open to holders of any recognized bachelor's degree
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Review the course details on the official platform and submit your application through the provided admissions link. Ensure all prior academic transcripts and supporting credentials are prepared for submission.
- Bachelor's degree transcripts
- Proof of identity
- English language proficiency test scores if applicable
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.