Master's in Marketing and Brand Management
Develop expertise in brand strategy, consumer behaviour, and innovation to drive competitive advantage in business and organisations.
Best for:Best for professionals and graduates seeking to specialise in brand strategy, consumer insights, and marketing innovation with a strong research foundation.
Overview
The Master’s in Marketing and Brand Management at NHH Norwegian School of Economics equips students with advanced, research-based knowledge in marketing, consumer behaviour, innovation, and brand management. This programme focuses on understanding consumer and competitor dynamics to create effective strategies, optimal market positioning, and impactful marketing tactics. It is designed for professionals aiming to excel in brand leadership, market strategy, and organisational growth. Students engage with real-world business challenges, preparing them for careers in corporate branding, market research, and strategic management roles. The curriculum blends theoretical insights with practical applications, ensuring graduates are well-prepared for leadership positions in competitive markets.
What you'll do
- Develop in-depth knowledge of marketing theories and consumer behaviour to inform strategic decision-making.
- Analyse consumer and competitor data to create effective brand strategies and market positioning.
- Apply research-based insights to design innovative marketing tactics for competitive advantage.
- Engage in case studies and real-world business challenges to enhance practical skills.
- Collaborate on projects that bridge theoretical knowledge with practical business applications.
- Develop expertise in market research methodologies to gather and interpret consumer insights.
- Contribute to discussions on emerging trends in branding and consumer behaviour.
- Prepare for leadership roles in brand management, market strategy, and organisational growth.
Requirements
Degree required: Bachelor's degree in Business Administration, Economics, Marketing, or a related field.
Degree offered: Master of Science (MSc) in Economics and Business Administration
Language: English proficiency; no specific test score mentioned but typically IELTS 6.5 or TOEFL 90+ for international applicants.
Instruction: English
- Strong analytical skills to interpret consumer and market data.
- Basic understanding of marketing principles and consumer behaviour theories.
- Ability to conduct research and analyse case studies.
- Proficiency in using marketing tools and software for data analysis.
- Good written and verbal communication skills for presenting insights.
- Open to international applicants.
- No specific residency or nationality restrictions mentioned.
- No age restrictions.
Funding & terms
Programme and admissions
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How to apply
Applicants must apply through the official NHH application portal. The process involves submitting academic transcripts, a CV, a statement of purpose, and proof of English proficiency if applicable. Additional documents may be required based on prior education and experience.
- CV
- Statement of Purpose
- Academic Transcripts (Bachelor's degree)
- Proof of English Proficiency (if applicable)
- Letter of Recommendation (may be required)
Contact
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