Master of Management (Marketing)
A specialized master's programme designed for graduates from non-business backgrounds to transition into marketing and communications leadership roles.
Best for:Best for graduates from non-business disciplines seeking a career pivot into marketing management and communications.
Overview
The Master of Management (Marketing) at the University of Melbourne is a coursework-based programme tailored for individuals who hold an undergraduate degree in a discipline outside of business or commerce. It provides students with the essential knowledge and practical skills required to excel in managerial positions within the marketing and communications sectors. The curriculum focuses on bridging the gap between foundational academic knowledge and professional application in a business context. Students will engage with core management principles while developing a specialized understanding of marketing strategies and consumer engagement. This programme is ideal for career changers seeking to pivot into the dynamic field of marketing management.
What you'll do
- Engage in advanced coursework covering core management and marketing principles.
- Develop strategic marketing plans and communication frameworks.
- Analyze consumer behavior and market trends to inform business decisions.
- Participate in collaborative projects to solve real-world business challenges.
- Apply theoretical marketing concepts to practical management scenarios.
Requirements
Degree required: Undergraduate degree in any discipline
Degree offered: Master of Management (Marketing)
Language: English proficiency (standard university requirements apply)
Instruction: English
- Completion of a recognized undergraduate degree
- Academic readiness for postgraduate coursework
- Interest in marketing and communications management
- Must hold an undergraduate degree or equivalent in any discipline
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Interested applicants should visit the official University of Melbourne course page to review specific entry requirements and application procedures. Applications are submitted through the university's online portal.
- Academic transcripts
- Proof of English proficiency
- Personal statement
Contact
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