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Marketing● OpenMastersPreview

MSc in Digital Marketing and Analytics (Online)

An advanced online master's programme designed for marketing professionals seeking to enhance their analytical capabilities.

Best for:Best for marketing professionals seeking to advance their careers through data-driven analytical training.

Dublin Business School · Ireland
More professors at Dublin Business School
Digital MarketingMarketing AnalyticsCustomer AnalyticsMarketing StrategyData-Driven Decision Making
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
2 years
Start date
flexible
Location
Ireland
remote

Overview

The MSc in Digital Marketing and Analytics is a specialized online programme offered by Dublin Business School. It is tailored for experienced professionals who possess a foundational understanding of marketing and wish to gain deeper analytical expertise. The curriculum focuses on integrating data-driven insights into marketing strategies to improve decision-making and operational performance. Students will engage with advanced concepts in digital marketing and analytics to prepare for leadership roles in the industry.

Digital MarketingMarketing AnalyticsOnline Master'sBusiness AnalyticsProfessional Development

What you'll do

  • Engage with advanced digital marketing theories and analytical frameworks.
  • Apply data-driven methodologies to solve complex marketing challenges.
  • Participate in online coursework and collaborative learning activities.
  • Develop strategic marketing plans informed by quantitative analysis.

Requirements

Degree required: Level 8 degree (Second Class Honours Grade 2 or higher) in a cognate discipline such as marketing, business, finance, or IT.

Degree offered: MSc

Language: English; B2+ proficiency required if English is not the first language, evidenced by IELTS, TOEFL, or equivalent test certificates dated within the last two years.

Instruction: English

Required skills
  • Foundational knowledge of marketing principles
  • Analytical aptitude for business data
  • Proficiency in English for academic study
Nice to have
Professional experience in marketing or related business fieldsPrior exposure to data analysis tools
Eligibility
  • Hold a Level 8 degree in a cognate discipline from a recognised institution
  • Equivalent professional qualifications such as MMII are accepted
  • Non-EU applicants living outside Ireland must apply via the International Admissions Office

Funding & terms

Type
Unknown
Amount
—
Duration
2 years
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Interested candidates should submit their application through the official Dublin Business School online portal. Non-EU applicants residing outside of Ireland are required to apply directly through the International Admissions Office.

Documents required
  • Academic transcripts
  • Proof of English proficiency (if applicable)
  • Professional qualification certificates (if applicable)
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Contact

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Check admissions, intake and funding with the official source; a listing does not mean applications are open.