Master of Business - Major in Marketing
A research-based master's programme focusing on marketing strategy, consumer analytics, and profitable growth.
Best for:Best for students seeking a data-driven approach to marketing strategy and consumer behavior.
Overview
The Master of Business with a major in Marketing at BI Norwegian Business School integrates marketing principles with economics and decision-making. Students gain practical experience through real-world cases, utilizing both qualitative and quantitative research methods to analyze market trends. The curriculum emphasizes the development of strategic insights, including segmentation, positioning, and value proposition design. Graduates are prepared to manage customer journeys, optimize digital activities, and communicate marketing impact across organizational functions. The programme also addresses the importance of ethics, privacy, and sustainability in modern business practices.
What you'll do
- Analyze customer and market data using qualitative and quantitative methodologies.
- Develop strategic marketing plans including segmentation, targeting, and positioning.
- Design pricing strategies to protect margins and enhance long-term customer value.
- Optimize customer journeys and digital marketing activities across multiple channels.
- Evaluate marketing effectiveness through measurement and experimentation.
- Communicate data-driven recommendations to stakeholders in finance, sales, and product teams.
Requirements
Degree required: Bachelor's degree
Degree offered: Master of Business
Language: English proficiency required for academic study
Instruction: English
- Foundational knowledge in economics
- Ability to interpret qualitative and quantitative research findings
- Interest in strategic business decision-making
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Interested applicants should visit the official BI Norwegian Business School programme page to review specific admission requirements and deadlines. Applications are submitted through the university's online portal.
- Academic transcripts
- Proof of English proficiency
- CV
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