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Marketing and Consumer Research● OpenMastersPreview

MSc in Marketing - Sligo Campus

Advanced master’s programme blending cutting-edge marketing theory with hands-on industry practice.

Best for:Best for professionals and graduates aiming to specialise in marketing, with or without prior marketing experience, seeking a flexible and industry-aligned master’s degree.

Atlantic Technological University (ATU) - Sligo Campus · Sligo, Ireland
More professors at Atlantic Technological University (ATU) - Sligo Campus
Marketing StrategyConsumer BehaviorDigital MarketingBrand ManagementMarketing Analytics
This is a masters position — not a PhD studentship.
Deadline
When to Apply There are two major intake periods throughout the academic year, September and January. For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpages.
Funding
—
1 year (full-time), 2/3 years (part-time)
Start date
September or January (intake periods)
1 year (full-time), 2/3 years (part-time)
Location
Sligo
Ireland

Overview

This Master of Science in Marketing at ATU Sligo equips students with specialised expertise to excel in modern marketing practices. The programme integrates theoretical knowledge with practical insights, preparing graduates for leadership roles in marketing. It is designed for both business graduates and professionals seeking to advance their careers through structured learning. The curriculum emphasises real-world applications, ensuring graduates are industry-ready. The programme offers flexible study options, including full-time and part-time pathways, with no mandatory on-campus attendance required.

Marketing Master'sBusiness StudiesMarketing StrategyDigital MarketingMarketing AnalyticsFlexible LearningOnline LecturesMarketing Practice

What you'll do

  • Develop and implement advanced marketing strategies aligned with industry best practices.
  • Analyse consumer behaviour and market trends to inform strategic decision-making.
  • Apply digital marketing techniques to enhance brand visibility and engagement.
  • Develop marketing plans and campaigns using data-driven insights and analytics.
  • Engage in practical, real-world marketing projects to build professional expertise.
  • Collaborate with peers and industry professionals to solve marketing challenges.

Requirements

Degree required: Bachelor of Business Studies (Honours) Level 8 with a minimum 2.2 GPA or equivalent, or a Level 7 Bachelor of Business Studies (Ordinary) with 3 years of relevant marketing work experience, or a Level 8 (Honours) degree in any discipline with 3 years of relevant work experience in a management/supervisory role.

Degree offered: MSc in Marketing

Language: English proficiency sufficient for academic study and participation in online lectures

Instruction: English

Required skills
  • Proven academic background in business or related field
  • Basic understanding of marketing principles and practices
  • Ability to work independently and collaboratively in a professional setting
Nice to have
Prior experience in marketing or related fieldsFamiliarity with digital marketing tools and platformsAnalytical skills for interpreting marketing data
Eligibility
  • Open to Irish and international applicants
  • No specific nationality restrictions
  • Recognition of Prior Learning (RPL) considered for relevant work experience

Funding & terms

Type
Unknown
Amount
1 year (full-time), 2/3 years (part-time)
Duration
1 year (full-time), 2/3 years (part-time)
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: Varies by intake (February for September start, October for January start; exact dates on course webpage)

Applicants must submit their application through the official ATU application portal. Required documents include academic transcripts, proof of relevant work experience (if applicable), and a statement of purpose. Applications are processed on a rolling basis until the intake deadlines.

Documents required
  • CV/Resume
  • Academic transcripts (Bachelor’s degree)
  • Proof of relevant work experience (if applicable)
  • Statement of Purpose
  • Proof of English proficiency (if applicable)
↗Check programme and admissions

Contact

Lab
School of Business
Atlantic Technological University (ATU) - Sligo Campus
Ireland
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.