MSc in Digital Marketing
A hands-on master’s programme blending cutting-edge research with real-world digital marketing insights.
Best for:Best for professionals and graduates seeking to specialise in digital marketing, with or without prior industry experience.
Overview
The MSc in Digital Marketing at Maynooth University offers a dynamic, industry-aligned curriculum designed to equip students with both analytical and practical skills. Rooted in current marketing trends and industry practices, the programme integrates the latest research with actionable insights from professionals. Participants engage in modules that foster critical thinking and problem-solving, preparing them for careers in digital marketing. The programme caters to graduates from business and non-business disciplines, as well as experienced professionals seeking to advance their expertise through Maynooth’s Recognition of Prior Learning (RPL) process.
What you'll do
- Develop critical and analytical skills through modules that combine the latest marketing research with industry insights.
- Engage with real-world digital marketing challenges and case studies to apply theoretical knowledge practically.
- Analyze consumer behavior and market trends using advanced data-driven techniques.
- Collaborate with industry professionals to gain hands-on experience in digital marketing strategies.
- Create and implement marketing campaigns using digital tools and platforms.
- Participate in group projects and case studies to enhance teamwork and problem-solving abilities.
Requirements
Degree required: A minimum of a bachelor’s degree (NFQ Level 8 or equivalent) in a business discipline with a second-class honours, grade 2 (2:2), or in a non-business discipline with a second-class honours, grade 2 (2:2) and significant experience in digital marketing.
Degree offered: MSc in Digital Marketing
Language: English proficiency (assumed for applicants from English-speaking countries or those with relevant qualifications)
Instruction: English
- Proven analytical and critical thinking skills
- Basic understanding of digital marketing principles
- Experience with digital marketing tools and platforms (preferred but not mandatory for non-business graduates)
- Applicants without a primary degree may apply via Maynooth University’s RPL process if they have at least 10 years of relevant experience, including 3 years in a management position in digital marketing.
- No nationality restrictions, but eligibility depends on degree level and experience.
Funding & terms
Programme and admissions
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- Intake
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How to apply
Deadline: 2026-08-14
Applicants must submit their application through Maynooth University’s official postgraduate application portal. The process involves providing academic transcripts, proof of English proficiency (if applicable), a statement of purpose, and any relevant professional experience documentation. For non-standard entrants, additional RPL documentation may be required.
- CV or resume
- Academic transcripts (BSc + any MSc transcripts)
- Statement of purpose or personal statement
- Proof of English proficiency (if not from an English-speaking country)
- Letters of recommendation (if applicable)
- Proof of relevant professional experience (for non-standard entrants)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.