Econometrics and Operations Research: Marketing Data Science
A specialized master’s programme in econometrics and data science for marketing strategies and consumer behaviour analysis.
Best for:Best for graduates with a quantitative background seeking to specialize in marketing analytics, econometrics, and data-driven decision-making for consumer-focused industries.
Overview
This master’s specialization at Vrije Universiteit Amsterdam focuses on applying econometric methods and data science to marketing data to optimize strategies and consumer insights. Students learn to analyze complex datasets—spanning products, brands, locations, and distribution—using advanced statistical techniques, microeconomics, and consumer behaviour models. The programme bridges mathematics, statistics, economics, and marketing, preparing graduates to excel in data-driven marketing roles. It covers topics like advertising effects, sales strategies, brand loyalty, and digital marketing analytics, equipping professionals for careers at the intersection of analytics and business strategy.
What you'll do
- Study advanced econometric methods for analyzing marketing data, including time-series and multivariate models.
- Apply statistical techniques to understand consumer behaviour, brand loyalty, and advertising effects.
- Develop data-driven marketing strategies using hierarchical datasets (e.g., product, brand, location).
- Conduct case studies and research projects on real-world marketing challenges.
- Write and defend a master’s thesis on a specialized topic within marketing data science.
- Collaborate with peers and faculty on interdisciplinary projects combining economics, statistics, and marketing.
Requirements
Degree required: Bachelor’s degree in Economics, Econometrics, Statistics, Data Science, or a related quantitative field.
Degree offered: Master of Science (MSc)
Language: English; proficiency sufficient for academic study and research
Instruction: English
- Strong analytical and quantitative skills
- Proficiency in statistical software (e.g., R, Stata, Python)
- Basic knowledge of econometrics and data analysis
- Familiarity with marketing concepts and consumer behaviour theories
- Ability to work with large datasets and hierarchical data structures
- No specific nationality or residency restrictions
- No age limits
- No prior work experience required
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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How to apply
Deadline: 2027-04-01
Applicants must submit their application through the official Vrije Universiteit Amsterdam portal. The application process includes providing academic transcripts, a motivation letter, a CV, and proof of English proficiency if applicable. Additional documents may be required depending on the applicant’s background.
- CV
- Motivation letter
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (if not from an English-taught programme)
- Passport or ID copy (for identification)
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