Master's in Management: Marketing in the Digital Economy
Specialized master’s programme blending digital marketing expertise with legal and strategic management skills for the modern economy.
Best for:Best for graduates with a background in business, marketing, or related fields who want to specialize in digital transformation, marketing strategy, and legal compliance in modern organizations.
Overview
This master’s programme at Uniwersytet WSB Merito Bydgoszcz offers a unique focus on management and marketing in the digital economy, tailored to regional labour market demands. Students gain practical skills in digital marketing, online security, and legal aspects of digital transformation, taught by industry-experienced lecturers. The curriculum emphasizes hands-on learning, including tools for mental toughness training and campaign management. Admission operates on a first-come, first-served basis, with flexible online application processes. Ideal for graduates seeking to specialize in digital-age business strategies and leadership roles.
What you'll do
- Develop expertise in managing marketing campaigns in the digital economy, including online security and digital trends.
- Learn to design and implement digital marketing strategies aligned with modern business needs.
- Acquire skills in using tools for mental toughness training and digital campaign management.
- Gain practical knowledge of legal aspects related to digital transformation and online business operations.
- Collaborate with industry partners to align the curriculum with current labour market demands.
- Engage in hands-on learning through case studies and real-world business scenarios.
Requirements
Degree required: Bachelor’s degree in Business Administration, Marketing, Economics, or a related field (exact requirements may vary; check university webpage for details).
Degree offered: Master of Science in Management (Marketing in the Digital Economy)
Language: English proficiency (programme conducted entirely in English)
Instruction: English
- Basic understanding of business management principles
- Interest in digital marketing and online business strategies
- Ability to work in English (programme conducted in English)
- No specific nationality restrictions (admission based on meeting programme requirements)
- Applicants must meet admission criteria outlined on the university’s webpage
- First-come, first-served basis for admission
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: Unknown (first-come, first-served basis) · open until filled
Applicants must create a Candidate Account on the university’s portal to access instructions. After completing the recruitment form, they have 7 days to upload and sign required documents. The entire process is conducted online for convenience. Admission office staff are available via phone and email for support.
- Completed recruitment form
- Signed and uploaded necessary admission documents
- Proof of bachelor’s degree (or equivalent)
- Transcripts of academic records
Contact
Admission Office for Foreigners· Admissions Support
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