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Marketing● OpenMastersPreview

Master of Arts in Marketing Consumption and Society

Explore contemporary marketing through theoretical foundations and societal impact at the University of Limerick.

Best for:Best for graduates in business, social sciences, or media studies seeking advanced expertise in consumer culture and societal marketing dynamics.

University of Limerick · Limerick, Ireland · R1 · First-stage researcher
More professors at University of Limerick
Consumer BehaviorMarketing StrategyCultural StudiesSociology of ConsumptionMedia Studies
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
1 year full-time
Start date
flexible
Full-time
Location
Limerick
Ireland

Overview

The Master of Arts in Marketing Consumption and Society at the University of Limerick offers a comprehensive marketing education designed for students seeking deep theoretical engagement. The curriculum examines the intricate relationship between marketing practices and consumer culture within modern society. Delivered on-campus over one year of full-time study, the programme equips participants with critical analytical and reflective skills. Applicants are expected to engage rigorously with key marketing tenets and their societal implications.

MarketingConsumptionSocietyMaster'sBusiness

What you'll do

  • Complete advanced coursework in marketing theory and contemporary consumer trends
  • Participate in reflective seminars examining the interface between marketing and society
  • Complete rigorous written assignments and examinations adhering to academic standards
  • Conduct independent research and analysis within the field of marketing and consumption

Requirements

Degree required: Bachelor’s degree (NFQ Level 8) with at least a second-class honours, grade 2 (2:2)

Degree offered: Master of Arts

Language: English; standard university English language proficiency requirements apply if applicable

Instruction: English

Required skills
  • Foundational knowledge in business studies, cultural studies, media studies, or sociology
  • Strong academic writing and critical analysis capabilities
  • Ability to engage in reflective academic discussions and collaborative coursework
Nice to have
Prior academic or practical background in marketing or consumer researchExperience with qualitative research methods in social sciences or humanities
Eligibility
  • Hold an eligible NFQ Level 8 bachelor's degree or international equivalent in a relevant discipline

Funding & terms

Type
Unknown
Amount
—
Duration
1 year full-time
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
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Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Applications must be submitted online through the university's graduate school application portal. Candidates must ensure all required academic transcripts and supporting documents are uploaded prior to review.

Documents required
  • Bachelor's degree transcripts
  • Degree certificate
↗Check programme and admissions

Contact

Lab
Kemmy Business School
University of Limerick
Ireland
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.