Master of Business Administration in Digital Marketing Leadership
Elevate your expertise in digital marketing leadership and strategic technology implementation for growing enterprises.
Best for:Best for experienced digital marketing professionals and SME practitioners seeking a higher-level qualification in strategic marketing leadership.
Overview
This Master's programme is designed for professionals working in small and medium-sized enterprises who currently hold responsibilities in digital marketing. Delivered by South-Eastern Finland University of Applied Sciences, the curriculum strengthens strategic thinking, technological proficiency, and result-oriented marketing management. Students learn to align digital initiatives with business growth, covering areas such as marketing automation, analytics, and e-commerce. Upon completion, graduates are prepared to advance into expert and leadership roles across industrial, service, and retail sectors.
What you'll do
- Develop and execute targeted digital marketing strategies that support organizational business growth
- Manage digital marketing operations including web platforms, digital commerce, and content generation
- Implement marketing automation workflows and social media communication solutions
- Analyze marketing performance data and analytics to optimize campaigns and sales enablement
- Integrate emerging marketing technologies into existing business frameworks
Requirements
Degree required: Bachelor's degree in Business (Tradenomi, AMK) or Media Studies (Medianomi, AMK) or equivalent professional qualification
Degree offered: Master of Business Administration
Language: Finnish; language of instruction and requirements are primarily in Finnish.
Instruction: Finnish
- Professional experience in digital marketing tasks, planning, or development
- Responsibility for marketing results or project implementation in a current role
- Understanding of web platforms, digital commerce, or customer service digital solutions
- Basic proficiency in marketing analytics and data-driven decision making
- Must hold an accepted Bachelor of Business Administration (Tradenomi) or Bachelor of Culture and Arts (Medianomi) degree from a university of applied sciences, or another suitable higher education degree
- Must have at least two years of relevant work experience after completing the bachelor's degree
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Prerequisites
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- Tuition
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How to apply
Applications are submitted through the official Studyinfo portal following the national application guidelines. Applicants must ensure they meet the educational prerequisites and upload necessary proof of prior degrees and work experience.
- CV
- Bachelors degree certificate and transcripts
- Employment certificates verifying required work experience
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.