Master's in International Marketing (MA)
An accredited, practice-oriented Master's degree providing advanced specialisation in international marketing.
Best for:Best for economics or business graduates with practical marketing experience looking for an international career.
Overview
The Master of Arts in International Marketing at Technische Hochschule Nürnberg Georg Simon Ohm is designed for graduates seeking a comprehensive specialisation in global business and marketing. Combining academic rigour with practical industry applications, the curriculum features participative lectures, group projects, case analyses, and international perspectives. Students complete six core modules spanning market analysis, offer creation, tools, development, electives, and a master's thesis over three semesters. The programme prepares professionals to navigate and lead within continuous and complex global business environments.
What you'll do
- Participate in interactive lectures, case studies, and practical group work sessions
- Execute supervised business development and market research projects
- Analyze international market entry strategies and cross-cultural consumer behaviors
- Collaborate on industrial product and market development assignments
- Conduct independent research and author a Master's thesis during the final semester
Requirements
Degree required: Above-average Bachelor's degree in business or economics
Degree offered: Master of Arts
Language: English (C1 level or equivalent certificate like IELTS 7 or Cambridge C1 Higher); German (A1 level certificate from Goethe Institute)
Instruction: English
- Demonstrated academic background in business administration or economics
- Quantitative analysis and applied research methods capability
- Practical professional experience or internship in marketing spanning at least five months
- Prior international exposure via at least one semester spent studying abroad
- Management admission test results such as GMAT, GRE, or the institutional admission test
- Applicants from all countries meeting academic and language criteria
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Deadline: 15 June
Prepare all necessary academic certificates, proof of language proficiency, and relevant documentation. Submit your application through the official university application portal before the specified semester deadline.
- CV
- Bachelor's degree certificate and transcripts
- English language certificate
- German A1 language certificate
- Proof of practical marketing experience
- Proof of semester abroad
- GMAT or GRE score
- Letter of motivation
- Reference letters
Contact
International Academic Services· Advisory Service
https://www.th-nuernberg.de/en/international/international-academic-services/
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