Economics and Business Administration - Marketing Analytics and Strategy
A master's programme focused on customer-centricity, data-driven decision-making, and strategic marketing management.
Best for:Best for students seeking a career in strategic marketing, customer analytics, and business management.
Overview
The Marketing Analytics and Strategy master's programme at Aarhus University is designed to equip students with the skills to navigate complex, digital-first business environments. The curriculum emphasizes customer-centric approaches to co-creating value, integrating sustainability and diversity into corporate strategy. Students will explore three core pillars: strategic management, evidence-based decision-making, and the intersection of marketing and society. The programme provides a holistic perspective on managing business portfolios, competitor dynamics, and macro-environmental trends to deliver meaningful societal impact.
What you'll do
- Engage in advanced coursework focused on strategic marketing and business portfolio management.
- Develop analytical skills for evidence-based decision-making in complex market environments.
- Analyze competitor dynamics and macro-environmental trends to inform business strategy.
- Integrate sustainability and diversity principles into marketing and value creation processes.
- Collaborate on projects exploring the interplay between marketing activities and societal impact.
Requirements
Degree required: Bachelor's degree in a relevant field
Degree offered: Master of Science
Language: English proficiency required for academic study
Instruction: English
- Foundational knowledge in economics or business administration
- Analytical aptitude for data-driven decision-making
- Interest in digital technologies and their impact on business
- Must meet the general admission requirements for Master's programmes at Aarhus University
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Applications should be submitted through the official Aarhus University portal. Prospective students must review the specific admission requirements and deadlines provided on the university's website.
- Bachelor's degree certificate
- Academic transcripts
- Proof of English proficiency
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