Master of Arts in Television and Cross-Media Culture
Explore the critical dynamics of contemporary media culture through historical, theoretical, and applied perspectives.
Best for:Best for students with a background in humanities, social sciences, or communication who seek to critically analyse media culture and its societal implications.
Overview
This Master of Arts programme at the University of Amsterdam offers a rigorous exploration of evolving media culture, focusing on television as a lens for understanding broader social, political, and technological transformations. Students will analyse the intersection of digital, mobile, and social media with cultural production, examining themes like audience agency, economic contexts, and aesthetic storytelling. Unlike media production programmes, this degree emphasises critical analysis, enabling graduates to contribute meaningfully to debates in cultural, political, and industrial sectors. The curriculum blends historical, theoretical, and applied approaches to equip students with the tools to conceptualise and evaluate media’s impact on society.
What you'll do
- Develop a deep understanding of contemporary media culture through historical, theoretical, and critical perspectives.
- Analyse the social, political, and economic impacts of digital and cross-media platforms.
- Explore the relationship between private and public spheres in media production and consumption.
- Investigate the role of audiences and users in shaping media narratives and cultural debates.
- Examine the aesthetic and technological dimensions of storytelling across different media formats.
- Participate in interdisciplinary discussions on media’s role in cultural, political, and industrial contexts.
- Conduct research and write critical analyses on media phenomena and their societal implications.
Requirements
Degree required: Bachelor’s degree in Humanities, Social Sciences, Communication, Arts, or a related field.
Degree offered: Master of Arts (MA)
Language: English; proficiency sufficient for academic study and research
Instruction: English
- Strong analytical and critical thinking skills
- Ability to conduct independent research and write academic papers
- Familiarity with media theory and cultural studies concepts
- Proficiency in English for academic study and communication
- No specific nationality restrictions
- No age restrictions
- No prior work experience requirements
Funding & terms
Programme and admissions
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How to apply
Deadline: 2027-03-01
Applicants must submit their application through the University of Amsterdam’s official portal. Required documents include a CV, a motivation letter, academic transcripts, and proof of English proficiency. Additional materials may be requested depending on the programme’s specific requirements.
- CV
- Motivation letter
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (e.g., IELTS, TOEFL)
- Passport or ID copy
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