Master of Marketing
A comprehensive master's programme focused on strategic marketing, consumer behavior, and competitive advantage.
Best for:Best for aspiring marketing professionals and business graduates seeking to deepen their strategic and analytical expertise.
Overview
The Master of Marketing at The University of Western Australia (UWA) provides students with a deep understanding of how to build and sustain competitive advantages in the marketplace. The curriculum covers essential topics such as advertising, corporate strategy, competitive analysis, and value creation. Students benefit from practical, real-world experience by working on projects with industry partners like Google, Microsoft, and Rio Tinto. The programme is designed to be flexible, offering classes during the day and evening to accommodate both full-time students and working professionals.
What you'll do
- Engage in advanced coursework covering marketing theory and strategic application
- Participate in industry-linked projects with corporate partners
- Conduct competitive analysis and market research
- Develop strategies for value creation and customer retention
Requirements
Degree required: Bachelor's degree or equivalent qualification
Degree offered: Master of Marketing
Language: English proficiency as required by UWA for international students
Instruction: English
- Academic background in business or related field
- Minimum weighted average mark of 50 percent or equivalent
- Professional experience in a relevant occupation (if academic marks are lower)
- Hold a recognized Bachelor's degree
- Meet UWA's academic performance standards or provide evidence of relevant professional experience
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Interested applicants should visit the official UWA course page to review specific entry requirements and submission procedures. Applications are processed through the university's central admissions portal.
- Academic transcripts
- Proof of degree completion
- Evidence of professional experience (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.