Master of Science in Business Administration with Specialization in Marketing
Prepare for leadership roles in marketing and general management with a specialized MSc in a digitalized business landscape.
Best for:Best for professionals and graduates seeking to specialize in marketing and general management with a focus on digital strategies and leadership development.
Overview
This Master of Science in Business Administration with a specialization in Marketing at ZHAW School of Management and Law equips students with the skills to develop and implement innovative marketing strategies. The program focuses on enhancing competitiveness in products and services while effectively communicating in a digitalized world. It is designed for those aiming to excel in management and leadership positions within marketing or general management. The curriculum emphasizes strategic thinking, digital transformation, and practical application of theoretical knowledge to real-world business challenges.
What you'll do
- Develop and implement innovative marketing strategies to enhance product and service competitiveness.
- Analyze and communicate effectively in a digitalized business environment.
- Prepare for leadership roles in marketing and general management.
- Apply theoretical knowledge to solve real-world business challenges.
- Engage in strategic planning and decision-making processes for business growth.
- Collaborate on projects that integrate digital transformation into business operations.
Requirements
Degree required: Bachelor's degree in Business Administration, Economics, or a related field (or equivalent).
Degree offered: Master of Science (MSc) in Business Administration with a Specialization in Marketing
Language: German and English; English proficiency at a level suitable for academic study (exact test requirements not specified)
Instruction: German and English
- Proficiency in business analysis and strategic planning
- Basic understanding of digital marketing tools and techniques
- Strong analytical and problem-solving skills
- Excellent communication and presentation abilities
- Ability to work in cross-functional teams
- No specific nationality restrictions mentioned
- No age restrictions mentioned
- No prior experience caps mentioned
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: 2024-05-30
Applicants must submit their application through the official ZHAW portal. The application process typically involves submitting academic transcripts, a CV, a letter of motivation, and proof of language proficiency. Additional documents may be required based on individual circumstances.
- CV
- Letter of Motivation
- Academic Transcripts (Bachelor's degree)
- Proof of German and English Language Proficiency
- Passport-sized Photo
Contact
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