Media Studies: Cultural Data & AI
Explore the intersection of media, cultural heritage, and AI through computational techniques and critical analysis.
Best for:Best for students with a background in humanities, social sciences, or related fields who are eager to explore the critical and technical dimensions of AI and media transformation.
Overview
This Master of Arts programme at the University of Amsterdam focuses on the transformative impact of big data, artificial intelligence, and automation on media industries, cultural heritage, and public governance. Students will develop computational skills alongside critical reflection on the societal implications of these technologies. The curriculum integrates technical training with interdisciplinary perspectives, preparing graduates for careers in sectors reshaped by digital innovation. Ideal for those interested in media studies, cultural analysis, and AI-driven research. The programme emphasizes both practical application and theoretical depth, ensuring graduates can navigate and contribute to evolving digital landscapes.
What you'll do
- Develop computational techniques to analyze media and cultural data.
- Engage in critical reflection on the societal and ethical implications of AI and automation.
- Explore the intersection of technology and cultural heritage sectors.
- Conduct research on the impact of big data and AI on media industries and public governance.
- Collaborate on interdisciplinary projects that bridge technical and theoretical perspectives.
- Participate in seminars and workshops focused on media, AI, and cultural analysis.
Requirements
Degree required: Bachelor of Arts or equivalent in Humanities, Social Sciences, Communication, or related fields
Degree offered: Master of Arts (MA)
Language: English; proficiency sufficient for academic study and research
Instruction: English
- Familiarity with foundational concepts in media studies or related disciplines
- Basic understanding of computational techniques or willingness to learn
- Strong analytical and critical thinking skills
- Ability to engage with interdisciplinary research questions
- Open to international applicants
- No specific age or residency restrictions mentioned
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Deadline: 2027-03-01
Applicants must submit their application through the official University of Amsterdam portal. Required documents include a CV, a motivation letter, academic transcripts, and proof of English proficiency. Additional materials may be requested depending on the programme requirements.
- CV
- Motivation letter
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (e.g., IELTS, TOEFL)
- Passport or ID copy
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.