Master of Science in Marketing and Transformative Economy
A transformative Master's programme redefining marketing beyond customer satisfaction toward sustainable well-being and novel exchange systems.
Best for:Best for students seeking to merge traditional marketing practices with sustainability, circular economics, and social well-being.
Overview
The Master of Science in Marketing and Transformative Economy at Università della Svizzera italiana offers a contemporary curriculum that extends traditional marketing principles. Jointly run by the Faculty of Communication Sciences and the Faculty of Economics in Lugano, the programme focuses on individual and collective well-being, alternative exchange frameworks like circular and sharing economies, and navigating conflicting societal expectations. Students develop modern expertise to drive sustainable and ethical economic impact across global industries. The curriculum spans 120 ECTS, equipping graduates with advanced analytical and strategic skills.
What you'll do
- Complete coursework across 120 ECTS focused on transformative marketing and economic exchange systems
- Analyze alternative market frameworks including access-based, circular, and sharing economies
- Investigate the integration of cultural and social understanding into traditional economic models
- Address complex marketing challenges involving craftsmanship, mass production, and technological mediation
Requirements
Degree required: Bachelor's degree or equivalent in a relevant field
Degree offered: Master of Science
Language: English
Instruction: English
- Foundational knowledge in economics, business, or communication sciences
- Strong analytical capability to evaluate modern exchange systems
- Capacity to engage with interdisciplinary perspectives bridging business and social sciences
- Applicants must meet general university admission requirements for Master's studies at Università della Svizzera italiana
- Candidates requiring a visa must apply by 30 April 2026
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Deadline: 2026-06-30
Applicants must submit their application through the official USI admissions portal. Candidates requiring a visa must complete their submission by the early deadline of 30 April 2026.
- CV
- BSc transcripts
- Identity proof
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.