Master of Marketing and Innovation Management
Develop advanced marketing and innovation expertise with a unique coursework master's program from Edith Cowan University.
Best for:Best for aspiring marketing managers and business professionals seeking specialized expertise in innovation management and customer strategy.
Overview
The Master of Marketing and Innovation Management at Edith Cowan University is a specialized coursework degree designed to cultivate professional marketing managers capable of handling complex business challenges globally. Delivered online by the School of Business and Law, the curriculum empowers students to generate organizational value, analyze customer needs, and introduce innovative products to international markets. Participants acquire comprehensive competencies in market auditing, brand stewardship, revenue management, and strategic process implementation. The program welcomes candidates with an existing bachelor's degree or equivalent extensive professional background.
What you'll do
- Complete advanced coursework modules focused on marketing theory, innovation, and strategic business planning
- Examine and resolve complex business case studies within national and international contexts
- Conduct market audits to identify commercial opportunities and formulate actionable marketing processes
- Examine customer needs and evaluate satisfaction and loyalty metrics to drive product success
- Learn to manage channel partners and execute effective customer, product, and brand management strategies
Requirements
Degree required: Bachelor degree or equivalent prior learning including at least five years relevant professional experience
Degree offered: Master Degree (By Coursework)
Language: English; standard university English language proficiency requirements apply
Instruction: English
- Foundational academic background through a completed bachelor's degree or documented professional equivalent
- Demonstrated capacity for critical thinking and business case analysis
- Interest in market research, consumer behavior, and innovation strategies
- Applicants must hold a recognized bachelor's degree or demonstrate equivalent prior learning with at least five years of relevant professional experience
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Prerequisites
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How to apply
Interested applicants can submit their application directly through the university's official course portal by providing the necessary educational credentials and background information. Ensure all admission prerequisites, including proof of prior qualifications or professional experience, are attached as required.
- Academic transcripts
- Proof of prior learning or professional experience
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.