Digital Media & Marketing Master's Programme
Master data-driven digital media and strategic marketing planning at ATU Mayo.
Best for:Best for business, marketing, and IT graduates seeking advanced expertise in digital media and data-driven marketing strategies.
Overview
The Digital Media & Marketing Master's programme at ATU Mayo Campus is designed to develop students' capacity to leverage digital media within integrated, data-driven strategic marketing frameworks. The curriculum focuses on helping organizations achieve sustainable business objectives through modern digital channels and analytical planning. Students can study either full-time or part-time, utilizing flexible online and on-campus delivery options. The program fosters professional networking, practical project work, and collaborative knowledge sharing among participants.
What you'll do
- Participate in live online lectures, workshops, and scheduled on-campus classes
- Engage in structured self-study and independent coursework requiring a minimum of 6 to 8 hours per week
- Complete practical projects focused on integrated digital marketing and strategic planning
- Collaborate with peers on group assignments and participate in guest lectures
- Apply data analytics tools to evaluate and enhance digital marketing campaigns
Requirements
Degree required: Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area
Degree offered: Master's (Level 9 NFQ)
Language: English
Instruction: English
- Foundational knowledge in marketing, IT, business, graphic design, communications, or a cognate area
- Ability to undertake independent academic self-study
- Commitment to meeting attendance requirements for online or on-campus sessions
- Candidates must hold a qualifying Level 8 Bachelor degree or be eligible via the Recognition of Prior Learning (RPL) process
- International students are restricted to full-time study mode
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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How to apply
Applications for September intakes typically open in February, while January intakes open in October. Candidates should apply online through the official ATU application portal and check individual course webpages for specific closing dates.
- BSc/Bachelor transcripts
- Proof of identity
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.