Master of Strategic Communication
Develop advanced expertise in strategic communication, public relations, and reputation management.
Best for:Best for professionals and graduates seeking to advance their careers in public relations, corporate communication, and reputation management.
Overview
The Master of Strategic Communication at Adelaide University is a coursework-based programme designed to equip students with the skills to lead communication initiatives across diverse sectors. Students explore the intersection of public relations theory and practice, learning to navigate both traditional and digital-first media landscapes. The curriculum covers essential topics such as campaign planning, content creation, and risk and crisis communication. Through an immersive industry or research project, participants gain practical experience in developing business-aligned communication strategies. Graduates emerge prepared to manage organizational reputation and lead effective communication efforts in complex professional environments.
What you'll do
- Engage in advanced study of strategic communication and public relations theory.
- Develop actionable strategies for organizational reputation management and crisis recovery.
- Master visual design tools to collaborate effectively with content designers.
- Execute an immersive industry project or communication-related research project.
- Design business-aligned communication campaigns for diverse organizational contexts.
Requirements
Degree required: Bachelor degree (AQF level 7) or Bachelor Honours degree (AQF level 8) or equivalent.
Degree offered: Master of Strategic Communication
Language: English proficiency required for international students as per university standards.
Instruction: English
- Foundational knowledge in communication or related fields.
- Ability to meet competitive admission criteria based on academic ranking.
- Capacity for critical analysis of communication theories and practices.
- Completion of a recognized bachelor degree or higher.
- Meeting prerequisite criteria for admission.
Funding & terms
Programme and admissions
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- Prerequisites
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How to apply
Interested applicants should visit the official university programme page to review specific entry requirements and submission procedures. Applications are processed through the university's central admissions portal.
- Academic transcripts
- Proof of English proficiency
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