Master of Business Administration / Master of Marketing and Digital Strategy
A combined postgraduate program integrating advanced business leadership with specialized marketing and digital strategy expertise.
Best for:Best for professionals and graduates seeking to combine advanced management training with specialized digital marketing expertise.
Overview
The University of Newcastle offers a dual-degree program designed to equip students with comprehensive business management skills alongside targeted knowledge in digital marketing. Participants will develop high-level leadership, strategic, and analytical capabilities essential for navigating modern business environments. The curriculum focuses on branding, digital platforms, and consumer engagement strategies. This program is ideal for professionals seeking to broaden their business expertise while gaining a competitive edge in the digital economy.
What you'll do
- Engage in advanced coursework covering core business administration principles.
- Develop strategic frameworks for marketing and digital platform management.
- Analyze consumer behavior and market trends to inform business decisions.
- Apply leadership and management theories to complex organizational challenges.
- Execute digital marketing strategies to enhance brand positioning and engagement.
Requirements
Degree required: Bachelor Degree or equivalent qualification
Degree offered: Master of Business Administration / Master of Marketing and Digital Strategy
Language: English proficiency required for academic study
Instruction: English
- Academic background in business, commerce, or related fields
- Professional experience in management or organizational roles
- Analytical and strategic thinking capabilities
- Bachelor (Honours) Degree or higher
- Bachelor Degree in a related field (accounting, business, commerce, etc.)
- Bachelor Degree in an unrelated field with 1 year of relevant organizational experience
- At least 7 years of organizational experience, including 2 years in a management position
- Successful completion of 75% of a relevant University of Newcastle Graduate Certificate
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Interested applicants should visit the official University of Newcastle degree page to review specific entry requirements and application procedures. Applications are submitted through the university's online portal.
- Academic transcripts
- Proof of degree completion
- Evidence of relevant work experience
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