MSc in Event and Business Tourism Management
Specialized master’s programme preparing professionals for leadership roles in MICE (Meetings, Incentives, Conferences, Exhibitions) and event tourism industries.
Best for:Best for aspiring event managers, MICE professionals, and hospitality leaders seeking specialized expertise in business tourism and international event coordination.
Overview
This master’s programme at Uniwersytet WSB Merito Poznań focuses on equipping students with advanced skills in event management, business tourism, and MICE sector operations. The curriculum covers event marketing, budgeting, legal aspects, crisis management, and international business negotiations, with a strong emphasis on practical application. Graduates will be prepared for careers as event managers, MICE organizers, or hospitality leaders, with opportunities to work in Poland and internationally. The programme includes English-taught courses to foster global career prospects. Admission operates on a first-come, first-served basis, with specific eligibility criteria outlined on the university’s website.
What you'll do
- Develop and execute event concepts for MICE (Meetings, Incentives, Conferences, Exhibitions) sectors.
- Manage event budgets, including cost negotiations with subcontractors and sponsorships.
- Organize recreational and sporting events with a focus on logistics and participant experience.
- Apply strategic marketing techniques to promote events and attract attendees.
- Handle legal and regulatory aspects of large-scale events, including compliance and risk mitigation.
- Lead crisis management strategies for events, ensuring safety and continuity.
- Collaborate with multicultural teams to deliver high-quality event experiences.
- Design and implement business plans for hospitality ventures, including hotels and restaurants.
Requirements
Degree required: Bachelor’s degree in Tourism, Hospitality Management, Business Administration, or a related field.
Degree offered: MSc in Event and Business Tourism Management
Language: English; proficiency required for coursework and professional interactions.
Instruction: English (for specific courses) and Polish (for general programme instruction)
- Proven ability to organize and manage events or related projects.
- Basic knowledge of financial analysis and budgeting for events.
- Familiarity with legal and regulatory frameworks governing large-scale events.
- Strong communication and negotiation skills, particularly in international contexts.
- Proficiency in English for coursework and professional interactions.
- Applicants must meet admission criteria outlined on the university’s website.
- Admission operates on a first-come, first-served basis.
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
- Not confirmed by the source
- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: unknown (first-come, first-served basis) · open until filled
Applicants must submit their application through the university’s official portal. Detailed admission requirements and application steps are available on the university’s website. The process is first-come, first-served, and applicants must meet specific eligibility criteria outlined there.
- CV or resume
- Motivation letter or personal statement
- Bachelor’s degree transcripts and diploma
- Proof of English proficiency (if applicable)
- Passport or ID copy
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.