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Business and Marketing● OpenMastersPreview

International Master of Business Administration (IMBA) in Marketing

A specialised MBA programme preparing graduates for leadership roles in global marketing and digital transformation.

Best for:Best for professionals with a bachelor’s degree in any field who aim to specialise in marketing and transition into leadership roles in international business environments.

University of Adelaide · Adelaide, Australia
More professors at University of Adelaide
Marketing StrategyConsumer BehaviourDigital MarketingBusiness EthicsLeadership in MarketingInternational Business
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
Start date
flexible (depends on intake)
Full-time
Location
Adelaide
Australia

Overview

The International Master of Business Administration (IMBA) specialising in Marketing at the University of Adelaide is designed for professionals seeking to advance their careers in business leadership. This course equips students with foundational knowledge in business ethics, accounting, finance, and marketing strategy, while also exploring digitalisation’s impact on consumer behaviour. Graduates will be prepared for dynamic roles in management, equipped with skills to create effective marketing strategies and lead teams in a rapidly evolving business landscape. The programme blends theoretical learning with practical applications, ensuring graduates are industry-ready for leadership positions.

MBA Marketing SpecialisationInternational Business LeadershipDigital Transformation in MarketingBusiness StrategyCareer Advancement in MarketingCoursework Master’s Degree

What you'll do

  • Develop a strong foundation in business ethics, accounting, and finance to support strategic decision-making.
  • Learn to create and implement effective marketing strategies tailored to global markets.
  • Analyse consumer behaviour and the impact of digitalisation on marketing practices.
  • Engage in practical case studies and real-world business challenges to enhance leadership skills.
  • Prepare for dynamic careers in leadership or management roles within international organisations.

Requirements

Degree required: A completed bachelor’s degree (AQF Level 7) or bachelor’s honours degree (AQF Level 8) from a recognised higher education institution, OR a completed graduate certificate (AQF Level 8) or higher in a related field.

Degree offered: Master of Business Administration (MBA)

Language: English proficiency (level not specified in source)

Instruction: English

Eligibility
  • Applicants must meet at least one of the specified minimum entry requirements.
  • Admission is competitive if there are more eligible applicants than available places.

Funding & terms

Type
Unknown
Amount
—
Duration
—
Programme
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Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Applicants must submit their application through the official University of Adelaide portal. Ensure you meet the minimum entry requirements and prepare all necessary documents, including academic transcripts and proof of English proficiency if applicable.

Documents required
  • Academic transcripts (bachelor’s degree or equivalent)
  • Proof of English proficiency (if required)
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.