Master's Minor in Marketing, Digital Transformation and Entrepreneurship
Advance your expertise in marketing, digital transformation, and entrepreneurship through a focused minor study program at the University of Zurich.
Best for:Best for Master's students seeking to complement their primary degree with specialized knowledge in digital marketing, leadership, and business innovation.
Overview
The University of Zurich offers a specialized minor study program focusing on marketing, digital transformation, and entrepreneurship. Students enrolled in this curriculum are required to complete coursework totaling 30 ECTS credits, distributed across core elective areas such as marketing, leadership, strategy, and business analytics. The program equips students with modern analytical skills and strategic insights needed to navigate evolving digital business landscapes. Designed to complement a major degree, it challenges participants to engage deeply with contemporary business administration topics.
What you'll do
- Earn 24 ECTS credits from core elective courses within marketing, digital transformation, and entrepreneurship
- Complete 6 ECTS credits from related elective areas including personnel and leadership, strategy, organization, and business analytics
- Engage with coursework and academic assignments across designated business administration modules
- Fulfill all curriculum credit requirements to successfully complete the minor study program
Requirements
Degree required: Enrolled Master's student at the University of Zurich
Degree offered: Minor in Marketing, Digital Transformation and Entrepreneurship
Language: English
Instruction: English
- Completion of prerequisite coursework as outlined by the university curriculum guidelines
- Enrollment in a primary Master's degree program at the institution
- Must be an active student at the University of Zurich eligible to select minor programs
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Interested students should consult the course catalogue and follow the standard registration procedures through the university student services portal to add the minor program.
- Student registration documents
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.