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Business and Marketing● OpenMastersPreview

Master of Business - Master of Marketing

A dual-degree programme integrating core business management with advanced digital marketing strategies.

Best for:Best for professionals seeking to combine broad business management expertise with specialized digital marketing and data analytics skills.

University of Wollongong · Wollongong, Australia
More professors at University of Wollongong
Digital MarketingMarketing AnalyticsCustomer InsightsBusiness StrategyData-Informed Decision Making
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
Start date
unknown
Location
Wollongong
Australia

Overview

The Master of Business and Master of Marketing at the University of Wollongong is designed to address the rapid evolution of marketing in the digital age. This dual-degree programme combines foundational business knowledge with specialized marketing capabilities, focusing on data-informed decision-making and customer insights. Students engage in applied coursework and practice-based learning to develop the technical and analytical skills required for modern marketing roles. The curriculum prepares graduates to navigate complex organizational contexts and lead technology-enabled marketing initiatives across diverse industries.

Master of BusinessMaster of MarketingDigital TransformationMarketing StrategyBusiness ManagementData Analytics

What you'll do

  • Engage in applied coursework to master contemporary marketing practices.
  • Develop technical and analytical skills for data-informed decision-making.
  • Analyze organizational contexts to improve customer engagement strategies.
  • Participate in practice-based learning modules to solve real-world marketing challenges.
  • Utilize technology-enabled marketing tools to drive organizational growth.

Requirements

Degree required: Recognized bachelor’s degree, graduate certificate, graduate diploma, or master's degree in any discipline.

Degree offered: Master of Business - Master of Marketing

Language: English proficiency required; refer to university admission standards.

Instruction: English

Required skills
  • Academic proficiency with a minimum equivalent average mark of 50%.
  • Foundational understanding of business or marketing concepts.
  • Ability to engage in practice-based and applied learning environments.
Eligibility
  • Applicants must hold a recognized degree in any discipline.
  • Minimum academic average of 50% in prior studies.

Funding & terms

Type
Unknown
Amount
—
Duration
—
Programme
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Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
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Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Interested candidates should visit the official University of Wollongong course page to review specific entry requirements and submit an application through the university portal.

Documents required
  • Academic transcripts
  • Proof of degree completion
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.