Master's in Consumer Science (MSc)
Advance your expertise in consumer behaviour and management at a leading European research university.
Best for:Best for students with a background in management, economics, or social sciences seeking an international career in consumer research or strategy.
Overview
The Master of Science in Consumer Science at the Technical University of Munich offers a comprehensive, interdisciplinary curriculum combining management, economics, and social sciences. Spanning four semesters, the full-time programme equips students with rigorous empirical research methods and deep theoretical foundations in consumer behaviour. Students can tailor their studies through various specialisations, including innovation and entrepreneurship, management and marketing, or economics and econometrics. The programme culminates in a Master's thesis, often integrated with practical internships or applied research projects.
What you'll do
- Complete rigorous coursework covering methodological and theoretical basics in consumer science during the first two semesters
- Engage in a mandatory project study module providing hands-on experience in an interdisciplinary environment
- Select specialised modules and electives in management, marketing, economics, or innovation
- Conduct independent empirical research and compose a Master's thesis in the final semester
Requirements
Degree required: Bachelor's degree or equivalent in Management, Economics, or other Social Sciences
Degree offered: Master of Science
Language: English; C1 required (e.g., TOEFL iBT 88, IELTS 6.5, Cambridge C1 Advanced, or PTE Academic 65)
Instruction: English
- Completed modules worth at least 15 ECTS in empirical research methods, statistics, quantitative methods, or mathematics
- Demonstrated proficiency in English at C1 level
- Hold an eligible Bachelor's degree or equivalent in a relevant discipline
- Fulfill specific GMAT requirements (minimum 65% percentile) if the first degree was obtained in China, Egypt, India, Pakistan, or Bangladesh
Funding & terms
Programme and admissions
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How to apply
Deadline: 2027-05-31
Applicants must submit their application through the TUMonline portal between April 1 and May 31 for the winter semester. International applicants whose first degree is from outside Germany must also apply via uni-assist.
- CV
- Bachelor's degree certificate and transcripts
- English language certificate
- Proof of ECTS credits in quantitative methods
Contact
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