Double Degree Master’s in Marketing and Finance
Earn two Master’s degrees in Marketing and Finance from Groningen and Münster in just two years.
Best for:Best for students seeking a dual specialization in marketing and finance with a strong analytical and ethical foundation.
Overview
This unique Double Degree Master’s programme combines specialized study in Marketing Analytics and Data Science with a focus on Finance. Based at the University of Groningen and Universität Münster, it allows students to explore the impact of digitalization on marketing while mastering advanced statistical techniques for data analysis. The curriculum emphasizes ethical considerations in data-driven decision-making and hands-on experience with cutting-edge tools like Google Analytics 4. Graduates emerge with expertise in both fields and degrees from two prestigious European business schools.
What you'll do
- Study Marketing Analytics and Data Science at the University of Groningen for the first year, gaining foundational knowledge in digital marketing and data-driven decision-making.
- Apply for transfer to Universität Münster in Germany during the first year to pursue a specialized Master’s in Finance.
- Develop advanced statistical techniques to analyze big data while considering ethical implications in marketing and finance.
- Engage in hands-on projects using tools like Google Analytics 4 to design and evaluate marketing strategies.
- Collaborate with peers and faculty to specialize in both marketing and finance, preparing for careers in international business.
- Complete a two-year curriculum that integrates coursework from both universities, culminating in two Master’s degrees.
Requirements
Degree required: Bachelor’s degree in Economics, Business, Marketing, or a related field (or equivalent).
Degree offered: Master of Science (MSc) in Marketing Analytics and Data Science (Groningen) and Master of Science (MSc) in Finance (Münster)
Language: English; proficiency at a level suitable for academic study (no specific test score mentioned).
Instruction: English
- Proven academic background in quantitative methods or data analysis.
- Basic proficiency in statistical software or programming (e.g., R, Python, or SPSS).
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in an international academic environment.
- Applicants must first enroll in the MSc Marketing: Marketing Analytics and Data Science (MADS) at the University of Groningen.
- Transfer to Universität Münster is conditional on academic performance and meeting Münster’s admission criteria.
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: 2026-10-15
Applicants must first apply to the MSc Marketing: Marketing Analytics and Data Science (MADS) programme at the University of Groningen. During the first year, eligible students can apply to transfer to Universität Münster for the second year. The application process involves submitting academic transcripts, a CV, and a motivation letter. Additional documents may be required by Münster upon transfer.
- CV
- Motivation letter
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (if applicable)
- Letter of recommendation (may be required by Münster)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.