Master of Marketing
Develop advanced expertise in consumer behavior, digital communication, and disruptive marketing strategy.
Best for:Best for professionals and graduates seeking to advance their careers in strategic marketing and digital communication.
Overview
The Master of Marketing at Swinburne University of Technology provides a comprehensive understanding of target markets and modern communication strategies. Students learn to influence consumer behavior and leverage digital platforms to create innovative, disruptive marketing solutions. The curriculum emphasizes real-world case studies and practical applications to prepare graduates for leadership roles in the business sector. This coursework-based program is designed to equip students with the skills necessary to navigate and succeed in complex, evolving business environments.
What you'll do
- Analyze target market dynamics and consumer behavior patterns.
- Develop creative communication strategies across various digital platforms.
- Apply marketing theories to real-world business case studies.
- Design innovative and disruptive marketing campaigns.
- Evaluate the effectiveness of marketing initiatives using practical business frameworks.
Requirements
Degree required: Bachelor degree or higher in any discipline from a recognised institution, or completion of the Postgraduate Qualifying Program.
Degree offered: Master of Marketing
Language: English proficiency required for international applicants.
Instruction: English
- Foundational knowledge in business or related fields
- Analytical thinking for market evaluation
- Communication skills for digital engagement
- Hold a recognised bachelor degree or equivalent
- International applicants may qualify via the Postgraduate Qualifying Program
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Interested applicants should visit the official university course page to review entry requirements and submission procedures. Applications are processed through the university's online portal.
- Academic transcripts
- Proof of English proficiency
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