MSc in Marketing
A rigorous master's programme designed to prepare graduates for professional roles in marketing and brand management.
Best for:Best for business graduates and professionals seeking to advance their careers in marketing and brand management.
Overview
The MSc in Marketing at University College Dublin is a comprehensive programme tailored for business graduates and professionals seeking to advance their expertise in marketing and brand management. The curriculum is designed to provide a rigorous academic foundation while preparing students for competitive roles in both domestic and international markets. Applicants with backgrounds in psychology are also encouraged to apply, reflecting the programme's interdisciplinary approach. Students will engage with core marketing concepts and strategic management practices to enhance their professional capabilities.
What you'll do
- Engage in rigorous academic coursework focused on marketing theory and practice.
- Develop strategic marketing plans and brand management frameworks.
- Analyze consumer behavior patterns to inform marketing decisions.
- Participate in collaborative projects to solve real-world business challenges.
- Apply marketing analytics to evaluate campaign performance and market trends.
Requirements
Degree required: Minimum second-class honours degree in any discipline or a primary degree with at least two years of work experience in a marketing role.
Degree offered: MSc
Language: English; applicants must meet UCD's English language proficiency requirements unless their primary degree was completed in an English-speaking country.
Instruction: English
- Foundational knowledge in business or marketing concepts.
- Strong analytical and communication skills.
- Proficiency in English for academic study.
- Must hold a minimum second-class honours degree or equivalent.
- Non-EEA applicants may require a student visa to study in Ireland.
- Recognition of Prior Learning (RPL) may be considered for admission or credit exemptions.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Teaching language
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Interested candidates should apply through the official UCD online graduate application portal. Ensure all academic transcripts and supporting documentation are prepared for submission as per the university's admissions guidelines.
- Academic transcripts
- Proof of English language proficiency
- CV
- Evidence of work experience (if applicable)
Contact
UCD Smurfit Admissions Office
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