International Business and Marketing (MERCURI Master's Programme)
A two-year international Master's programme focused on customer relationship marketing across four European universities.
Best for:Best for students interested in international marketing, consumer behavior, and gaining practical experience across multiple European countries.
Overview
The MERCURI programme is a two-year international Master's degree that explores the complex dynamics of customer-company relationships and brand management. Students gain a comprehensive understanding of consumer behavior, market strategy, and decision-making processes through a multi-country academic experience. The curriculum is delivered across four partner institutions: the University of Economics in Katowice (Poland), the University of Bergamo (Italy), Aschaffenburg University of Applied Sciences (Germany), and Universidad Cardenal Herrera (Spain). Participants engage in practical consulting projects and internships, utilizing experiential learning methods to build a global professional network. Graduates have the opportunity to earn a triple diploma from the partner universities.
What you'll do
- Participate in lectures, seminars, and language courses across four partner universities.
- Collaborate with enterprises to implement practical consulting projects.
- Complete required internships as part of the curriculum.
- Apply specialized computer software to analyze market data and consumer behavior.
- Engage in intensive learning programs and interactive workshops.
Requirements
Degree required: Bachelor's degree or equivalent
Degree offered: Master's
Language: English; proficiency certificate required
Instruction: English
- Proficiency in English
- Academic background in business or marketing
- Ability to adapt to international academic environments
- Hold an original diploma of higher education (at least Bachelor's level) legalized or bearing an apostille
- Provide a legalized diploma supplement or transcript of records
- Provide a sworn translation of academic documents into English or Polish
- Possess a valid passport or personal ID document
Funding & terms
Programme and admissions
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- Prerequisites
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How to apply
Interested candidates should visit the official programme website to review specific admission procedures and document submission requirements. Applications must include legalized academic credentials and proof of English proficiency.
- Original diploma
- Diploma supplement or transcript of records
- Sworn translation of academic documents
- English proficiency certificate
- Passport or personal ID
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.