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Marketing and Consumer Research● OpenFacultyPreview

Assistant Professor in Consumer Behavior

Join The Hong Kong Polytechnic University as an Assistant Professor in Consumer Behavior to lead cutting-edge research and teaching in marketing.

Best for:Best for established researchers with a PhD in Marketing or a related field, a proven track record of publishing in top-tier marketing journals, and a passion for teaching and mentoring students in consumer behavior.

The Hong Kong Polytechnic University · Hong Kong, Hong Kong · R3 · Established researcher
More professors at The Hong Kong Polytechnic University
Consumer BehaviorMarketing StrategyConsumer PsychologyBehavioral EconomicsMarket Research MethodsConsumer Decision-Making
This is a faculty position — not a PhD studentship.
Deadline
Jan 10, 2027
87 days
Funding
Salaried
Highly competitive compensation package
Start date
Flexible (consideration begins 1 September 2026)
Full-time
Location
Hong Kong
Hong Kong

Overview

The Hong Kong Polytechnic University (PolyU) invites applications for an Assistant Professor position in Consumer Behavior within the Department of Management and Marketing. This role focuses on advancing scholarly research, supervising graduate students, securing external research grants, and delivering undergraduate/postgraduate courses. The successful candidate will contribute to PolyU’s vibrant research community, known for its publications in top-tier marketing journals such as *Journal of Consumer Research* and *Marketing Science*. The position emphasizes a strong research orientation and the potential to publish high-impact work, aligning with the university’s commitment to excellence in education and innovation.

Assistant ProfessorConsumer BehaviorMarketing ResearchAcademic FacultyResearch GrantsMarketing JournalsTeaching InnovationBehavioral Economics

What you'll do

  • Conduct top-level scholarly research in consumer behavior and publish findings in high-impact marketing journals
  • Supervise and mentor graduate students in their research projects and dissertations
  • Secure competitive external research grants to support ongoing and future research initiatives
  • Teach undergraduate and postgraduate courses in marketing, consumer behavior, and related disciplines
  • Collaborate with industry partners on consultancy and management development projects
  • Perform additional duties as assigned by the Head of Unit or delegates

Requirements

Degree required: PhD in Marketing or a closely related discipline, or completion expected shortly after appointment

Language: English; proficiency required for academic communication and teaching

Instruction: English

Publications: Strong potential to publish in high-quality scholarly marketing journals

Required skills
  • Proven ability to publish high-quality research in top-tier marketing journals
  • Strong research orientation and potential for securing external research funding
  • Experience in teaching undergraduate and postgraduate courses in marketing or related fields
  • Commitment to mentoring and supervising graduate students
  • Ability to engage in interdisciplinary research and collaboration
Nice to have
Experience with industry consultancy or management development projectsFamiliarity with advanced research methodologies in consumer behaviorPublication record in emerging or interdisciplinary areas of marketing
Eligibility
  • No explicit nationality or residency restrictions mentioned
  • PhD completion or imminent completion required at the time of appointment

Funding & terms

Type
Salaried
Amount
Highly competitive compensation package
Duration
Fixed-term gratuity-bearing contract (re-engagement subject to mutual agreement)
Programme
The Hong Kong Polytechnic University
The Hong Kong Polytechnic University

How to apply

Deadline: 2027-01-10

Submit your application through PolyU’s career website. Ensure your application includes all required documents and aligns with the position’s academic and research expectations. Applications will be reviewed starting 1 September 2026 until the position is filled.

Documents required
  • CV
  • Cover letter
  • Research statement
  • Publication list
  • Teaching philosophy statement
  • Transcripts of academic degrees
  • Three reference letters
↗Apply on site

Contact

Yuwei Jiang· Chair Professor and Associate Head of Department of Management and Marketing

yuwei.jiang@polyu.edu.hk

https://mm.polyu.edu.hk/

YJ
Prof.
Yuwei Jiang
Department of Management and Marketing
Lab
Marketing Discipline
The Hong Kong Polytechnic University
Hong Kong
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