Marketing-Finance Master’s Specialisation
Explore the intersection of finance and marketing to drive firm performance and customer value in this interdisciplinary programme.
Best for:Best for business graduates or professionals seeking to specialise in the intersection of finance and marketing, with an interest in consumer psychology and firm performance analytics.
Overview
This Master’s specialisation in Marketing-Finance at Maastricht University bridges the gap between quantitative finance and customer-centric marketing. Students will study consumer and investor decision-making, biases, heuristics, and how financial and marketing strategies collectively influence firm performance. The curriculum integrates core finance, marketing, and specialised Marketing-Finance courses, preparing graduates to optimise both financial returns and customer value. Ideal for those curious about interdisciplinary business strategies and data-driven decision-making.
What you'll do
- Study core finance and marketing principles to understand their interplay in business environments.
- Analyse consumer and investor decision-making processes using behavioural economics frameworks.
- Develop strategies to integrate financial and marketing actions for optimal firm performance.
- Apply interdisciplinary knowledge to case studies and real-world business scenarios.
- Collaborate with peers to explore how marketing and finance decisions collectively impact organisational success.
Requirements
Degree required: Bachelor’s degree in Business, Economics, Finance, Marketing, or a related field (or equivalent).
Language: English; proficiency sufficient for academic study and communication.
Instruction: English
- Strong analytical and quantitative skills for financial analysis.
- Basic understanding of marketing principles and consumer behaviour.
- Proficiency in using business analytics tools or software.
- Ability to work in interdisciplinary teams and collaborate across disciplines.
- No specific nationality or residency restrictions.
- Open to applicants from any academic background with relevant transferable skills.
Funding & terms
Programme and admissions
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How to apply
Deadline: 2026-11-01
Applicants must submit their application through Maastricht University’s official portal. Required documents include a CV, academic transcripts, a motivation letter, and proof of English proficiency (if applicable). The application process is competitive and involves a review of academic records and personal statements.
- CV
- Academic transcripts (Bachelor’s degree)
- Motivation letter
- Proof of English proficiency (if not from an English-taught programme)
- Passport or ID copy
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.