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Marketing and Consumer Research● OpenMastersPreview

Master of Philosophy in Marketing

A research-focused master’s degree combining coursework and independent thesis in marketing under expert supervision.

Best for:Best for graduates with a strong academic background in marketing or related fields who are passionate about conducting original research and contributing new insights to the discipline.

University of Wollongong · Wollongong, Australia
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This is a masters position — not a PhD studentship.
Deadline
—
Funding
Unfunded
Start date
flexible (depends on programme intake)
Full-time
Location
Wollongong
Australia

Overview

The Master of Philosophy (MPhil) in Marketing at the University of Wollongong is a research-intensive programme designed to develop advanced research skills and independent academic inquiry. Students undertake a structured coursework component (24 credit points) alongside a substantial thesis (72 credit points, 40,000 words) under the guidance of a supervisory team of at least two supervisors. This programme is ideal for graduates seeking to specialise in marketing research, with a focus on developing original contributions to the field. The curriculum balances theoretical foundations with practical research experience, preparing students for further academic or professional research careers.

Marketing ResearchAcademic ResearchThesis DevelopmentMarketing StrategyConsumer Behavior AnalysisBusiness and Law ResearchPostgraduate Research DegreeMarketing Analytics

What you'll do

  • Complete 24 credit points of structured coursework to build foundational research skills and knowledge in marketing.
  • Conduct independent research and produce a 40,000-word thesis under the guidance of a supervisory team of at least two supervisors.
  • Develop and execute a research project that contributes new insights to the field of marketing.
  • Present research findings and participate in academic seminars or conferences.
  • Collaborate with supervisors to refine research questions, methodologies, and thesis structure.

Requirements

Degree required: An Honours degree with a minimum of Second Class Division 2 or higher, or a coursework master’s degree with an equivalent average mark of 60+ or a GPA of 2.8 out of 4.

Degree offered: Master of Philosophy (MPhil)

Language: English proficiency (not explicitly stated but implied for academic research).

Instruction: English

Required skills
  • Strong academic writing and research skills.
  • Ability to conduct independent research and manage a substantial thesis project.
  • Familiarity with qualitative and quantitative research methodologies.
  • Proficiency in using academic databases and literature review techniques.
Nice to have
Prior experience in marketing research or related fields.Familiarity with statistical software for data analysis.Experience in publishing academic work or presenting at conferences.
Eligibility
  • Applicants must hold an Honours degree with a minimum of Second Class Division 2 or higher, or a coursework master’s degree with an equivalent average mark of 60+ or a GPA of 2.8 out of 4.
  • No specific nationality or residency restrictions mentioned.

Funding & terms

Type
Unfunded
Amount
—
Duration
—
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: unknown

Applicants must submit an online application through the University of Wollongong’s official portal. Required documents typically include a CV, academic transcripts, a research proposal, and letters of recommendation. Specific application instructions and deadlines can be found on the university’s website.

Documents required
  • CV
  • Academic transcripts (Bachelor’s and Master’s degrees if applicable)
  • Research proposal outlining the intended thesis topic
  • Two or three letters of recommendation
  • Proof of English proficiency (if applicable)
↗Check programme and admissions

Contact

Lab
Faculty of Business and Law
University of Wollongong
Australia
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.