Master in Marketing, Social Media, and Digitalization
Develop advanced marketing expertise with a focus on digital transformation and social media strategy.
Best for:Best for students with a background in marketing or organization seeking to specialize in digital brand management.
Overview
The Master in Marketing, Social Media, and Digitalization at the University of Southern Denmark (SDU) is a two-year programme designed to prepare students for leadership roles in modern marketing. Based at the Esbjerg campus, the curriculum integrates organizational theory with quantitative and qualitative research methods. Students gain practical tools for innovation projects, brand management, and digital strategy development. The programme balances long-term academic foundations with actionable skills relevant to the contemporary job market.
What you'll do
- Participate in advanced coursework covering marketing theory and digital strategy.
- Engage in quantitative and qualitative research projects.
- Apply project management tools to real-world marketing scenarios.
- Develop comprehensive marketing plans for diverse industrial applications.
- Collaborate on innovation projects to identify and leverage market opportunities.
Requirements
Degree required: Bachelor's degree in Marketing, Organization, or a related field.
Degree offered: Master of Science
Language: English proficiency required for academic study.
Instruction: English
- Foundational knowledge in organization and marketing.
- Ability to conduct quantitative research.
- Ability to conduct qualitative research.
- Must hold a relevant Bachelor's degree.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Interested applicants should visit the official university programme portal to review specific admission requirements and submission deadlines. Applications are processed through the university's centralized admissions system.
- Bachelor's degree transcripts
- Proof of English proficiency
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