Master of Science in Marketing
Explore sustainable marketing strategies and data-driven consumer insights at a top European university.
Best for:Best for students passionate about marketing, data science, and sustainability who seek a rigorous academic programme with international exposure and career opportunities in corporate, analytical, or strategic marketing roles.
Overview
The Master of Science in Marketing at the University of Groningen offers two specialized tracks: Marketing Management (MM) and Marketing Analytics and Data Science (MADS). This programme equips students with expertise in branding, consumer psychology, strategic decision-making, and advanced data analysis techniques. Students can also pursue a double degree with partner universities in Shanghai, Germany, or Norway. The curriculum emphasizes ethical considerations in data science and sustainability, preparing graduates for impactful roles in marketing and customer management.
What you'll do
- Develop advanced marketing strategies that integrate sustainability principles to enhance brand reputation and consumer trust.
- Analyze large datasets to derive actionable consumer insights using cutting-edge data science techniques.
- Engage in research projects that explore the ethical implications of data usage in marketing contexts.
- Collaborate on international projects through double degree programmes with partner universities in Europe and Asia.
- Apply theoretical knowledge to real-world business challenges through case studies and industry partnerships.
- Participate in group projects focusing on branding, customer management, and strategic decision-making.
Requirements
Degree required: Bachelor’s degree in Economics, Business Administration, Marketing, or a related field.
Degree offered: Master of Science (MSc)
Language: English; proficiency sufficient for academic study and research
Instruction: English
- Strong analytical and problem-solving skills
- Basic proficiency in statistical software (e.g., SPSS, R, or Python)
- Ability to work in diverse international teams
- Familiarity with consumer behavior theories and marketing principles
- Open to international applicants
- No specific nationality restrictions
- No age restrictions
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Deadline: 2026-10-15
Applicants must submit their application through the official University of Groningen portal. Required documents include a CV, a letter of motivation, academic transcripts, proof of English proficiency, and a portfolio or research proposal if applicable. Additional requirements may vary depending on the chosen track (MM or MADS).
- CV
- Letter of motivation
- Academic transcripts
- Proof of English proficiency (e.g., IELTS, TOEFL)
- Portfolio or research proposal (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.