Master's Degree Programme in Experience Economy
Advance your expertise in experience design, customer experience management, and the business of the experience economy.
Best for:Best for working professionals in tourism, hospitality, media, culture, or business seeking advanced leadership in experience design.
Overview
The Master's Degree Programme in Experience Economy at Tampere University of Applied Sciences is tailored for professionals working in tourism, hospitality, events, media, culture, entertainment, sports, and business. The curriculum prepares students to create and manage meaningful, responsible, and memorable customer experiences through multidisciplinary collaboration and practical tools. Participants learn to apply experience design and value creation theories to identify business opportunities, improve profitability, and address intellectual property rights. Through collaborative knowledge sharing, students develop advanced competencies in leading experience-driven operations and employee experiences.
What you'll do
- Engage in multidisciplinary collaborative coursework with professionals from media, events, hospitality, and business sectors
- Apply experience design and value creation theories to real-world business scenarios
- Identify new commercial opportunities and profitability strategies within the experience economy
- Examine intellectual property rights and the significance of intangible capital
- Develop frameworks for managing employee experience and organizational culture
Requirements
Degree required: Bachelor's degree or equivalent in a relevant field
Degree offered: Master of Hospitality Management, Master of Business Administration, or Master of Culture and Arts
Language: Finnish; proficiency required for studies and instruction
Instruction: Finnish
- Professional background in tourism, catering, hospitality, events, media, culture, entertainment, sports, trade, or business
- Ability to work collaboratively in multidisciplinary teams
- Proficiency in applying business and design concepts to customer interactions
- Applicants must hold an appropriate higher education degree and relevant professional work experience as mandated by Finnish Universities of Applied Sciences admissions criteria
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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How to apply
Applications must be submitted through the official national admissions portal within the designated application period. Prospective students should review eligibility criteria and submit required educational and professional documentation as specified on the portal.
- CV
- Educational certificates
- Proof of professional work experience
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